Job Description

We're looking for a proactive, forward-thinking Senior Digital Account Manager (in a contract or permanent capacity) to drive the delivery of integrated marketing campaigns with a strong focus on client growth and delivering best in class work across social, digital, content and influence initiatives. You'll ensure our work is best-in-class, culturally relevant, and performance-driven. With a strong test-and-learn mindset, you'll be responsible for both executional excellence and strategic contribution - challenging briefs, identifying opportunities, and elevating the standard of digital thinking across your accounts and the broader agency. A natural collaborator and trusted partner, you will build strong client relationships, push for best-in-class work, and elevate the team around you.

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Key Responsibilities

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- Lead and grow strong, long-term client relationships, identifying opportunities for organic growth and ensuring alignment with business objectives
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- Own the delivery of allocated accounts, managing scope, expectations, timelines, and quality of work
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- Run client meetings and provide strategic counsel to guide client decision making
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- Oversee project timelines from brief to delivery, proactively ensuring deadlines, standards, and quality assurance across all deliverables
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- Develop a strong understanding of clients' businesses, brands and marketing strategies to anticipate their needs and identify opportunities to grow existing accounts
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- Mentor and develop junior team members while maintaining operational excellence
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- Build and foster strong client relationships through regular communication
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Digital Planning & Implementation

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- Develop and oversee digital channel plans across paid and owned platforms including Meta (Facebook, Instagram), LinkedIn, and Google, aligned to client business objectives
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- Create and oversee the delivery of high-quality client ready materials such as social media content, influencer briefs, thought-leadership blogs
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- Write creative briefs that set a clear direction for execution and manage delivery across in-house studio and external partners to ensure creative output is on-brief, on-brand, and optimised for digital performance
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- Identify and understand client challenges, needs and priorities to map out a clear pathway forward for integrated marketing campaigns / projects
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- Develop creative ideas and strategy for end-to-end digital campaigns and execute on the campaign
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- Strategic oversight of campaigns and reportings
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- Lead planning meetings for clients with support of senior leads
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- Uphold digital platform best practices, stay ahead of platform trends and be a model in best practice across the business and accounts
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- Act as a digital expert, consulting and inputting on projects across other client teams
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- Bring new formats, technologies, and creative approaches to the table (e.g. emerging platforms, AI, creator-led models)
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- Have a social first mindset, finding opportunities to bring campaigns and projects to life in an integrated way
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Leadership & Team Development

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- Mentor, coach, and develop junior staff, supporting their skilled growth
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- Provide actionable, constructive feedback and career guidance, promoting a high-performance culture within the team
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- Drive strong internal collaboration across departments, championing agency standards, values, and culture, and modelling leadership behaviours for the wider team
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- 4 - 6 years of digital marketing experience, ideally within an agency environment
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- Must have previous experience executing organic and paid digital campaigns across Facebook, Instagram, LinkedIn, TikTok
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- Strong understanding of core digital metrics across the funnel from awareness, consideration through to conversion
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- Ability to form strong internal and external relationships
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- Ability to manage numerous projects simultaneously
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- Strong ability to develop and deliver presentations and pitches to clients
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- Ability to think creatively and strategically and in an integrated / social first way
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- Experience across the influencer space highly preferred
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- Ability to manage the day-to-day running of accounts and client interaction with support from other team members
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Why Join We.?

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As one of the largest independent communications and integrated marketing agencies in Australia, We. Communications believes in the power of people, storytelling, and connection to move audiences toward positive action.

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At We., we're independent, people-driven, and passionate about the power of communications to ignite positive change. We're proud of the award-winning work we deliver across technology, health, consumer and corporate sectors - work that not only starts conversations but also delivers real business results.

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Our Australian team is a powerhouse of talent that enjoys hybrid work arrangements across Melbourne and Sydney. And we've got some impressive silverware too:

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- PRovoke Media - 'Top 17 PR Agencies in ANZ' 2026
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- PRovoke Media - 'Top 14 PR Agencies in ANZ' 2025
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- PRIME Awards - Highly Commended, 2025
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- Provoke Awards - 'APAC Technology Agency of the Year' 2024
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- PRovoke Awards - 'APAC Midsize Consultancy of the Year' 2021; Finalist 2023 & 2024
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- Mumbrella CommsCon - 'Large Agency of the Year' 2024, Finalist
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- PR Week/Campaign Asia Awards - 'PR Consultancy of the Year - ANZ' 2022
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If you are looking for a dynamic and inclusive workplace that values work-life balance, career development and team culture, We. Communications is the place for you! We offer enhanced benefits that you will have access to, including:

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- A hybrid working model (remote and onsite working days)
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- Birthday leave
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- Summer Fridays
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- Volunteer leave
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- Office level-up leave
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- Employee Assistance Program, 24/7 access
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- Commitment to DEI
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Our Commitments:

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Equal Opportunity and Inclusion are core to who we are. At We., we celebrate differences in all forms and are committed to creating a space where everyone can thrive - regardless of age, race, gender, or background. Let's build a more inclusive future together. Ready to take the next step? We're excited to meet you!

📌 Senior Digital Account Manager (Contract or Permanent) (Victoria)
🏢 WE Communications Australia
📍 Victoria