Job Description

The role

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We've built one of the highest-rated online-first clinics in Australia - but we're not yet telling that story. That's where you come in.

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A typical loop looks like this

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- Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on
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- Shape it into a campaign: sharp messaging and a clear call to action
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- Build the assets using our brand book, templates and AI tools
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- Ship it across channels - EDM, in-app, Meta and Google Ads
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- Set up a quick feedback loop, measure what works, manage the spend, and iterate
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What you'll do

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- Find the insight: analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
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- Own the campaign: take an insight from concept to results - messaging, creative direction, calls to action
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- Run the channels: EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency
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- Measure and iterate: build fast testing loops, report clearly, and let the data drive the next move
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- Lead the work: partner with engineering, PR and external agencies and represent marketing in cross-business decisions
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- Grow the mission: contribute to our thought leadership and help market for the clinicians who make Abby possible
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What you'll bring

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- Marketing experience spanning data analysis and hands-on campaign execution
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- A proven knack for turning data into insight, and insight into campaigns that perform
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- Strong copywriting and messaging - you can write a call to action people actually respond to
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- Hands-on experience across EDM, Google Ads, Meta and in-app channels
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- Comfort building testing frameworks and managing budget against results
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- Experience creating assets from a brand book, templates and AI tools, and managing creative agencies
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- The autonomy to own your work end-to-end, navigate ambiguity, and lift the people around you
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- Bonus — experience in healthcare, another regulated industry, or a high-growth consumer/tech setting
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Why you'll want this

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- Real impact: your work helps more than 1% of Australia get better, more continuous care
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- A rare dataset and a ~$4m channel budget to put your insights to work
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- End-to-end ownership - you'll shape the strategy, not just execute someone else's
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- A mission-led team backed by patient, impact-focused investors
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- Hybrid working in Sydney (min. 3 days/week in our office)
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- Compensation - $110 - $130k
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📌 Marketing Manager (New South Wales)
🏢 Abby Health - Quality Care, 100% Online.
📍 New South Wales