Job Description

Ready for New Beginnings? Confident Careers Start Here.

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At Laser Clinics Group, our purpose is clear; we help more people feel confident in their own skin – and that starts with helping our people feel confident in their careers.

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We are seeking a Head of Marketing to join our Skinstitut team on a full-time, permanent basis. Reporting to the Managing Director of Skinstitut, you'll lead the brand's marketing strategy across all channels and markets, driving brand growth, commercial performance, customer engagement, and market expansion.

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Ideal for a strategic marketing leader who enjoys combining big-picture thinking with execution, this role will help shape the future of a leading qualified skincare brand.

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To Help You Feel Confident in Your Own Skin, We Offer:

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- Rewards That Recognise You: Enjoy heavily discounted treatments and a generous product allowance to spend on our renowned Skinstitut skincare brand – all supporting you to feel the best version of you.
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- Confidence in Your Wellbeing: Gain access to our Employee Assistance Program (EAP) whenever you need support. Enjoy the flexibility of a hybrid working model, along with paid birthday leave!
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- Trust in Your Contribution: You'll shape and execute the marketing strategy for a leading skincare brand, driving revenue growth, customer acquisition, brand awareness and market expansion. From leading integrated campaigns and product launches to building high-impact partnerships and managing marketing investment, you'll have the opportunity to influence business outcomes and play a key role in Skinstitut's ongoing success.
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- Confidence in Community: Join an inclusive team that celebrates every milestone.



Be part of a growth-focused culture where achievements are recognised through initiatives such as our Moments that Matter program and celebrated through quarterly team events.
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How You'll Make an Impact

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- Lead and execute Skinstitut's marketing strategy, aligning initiatives with business objectives and revenue targets.
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- Drive brand growth and commercial performance through integrated, customer-focused marketing initiatives.
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- Own brand positioning, identity, and customer experience across all touchpoints.
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- Lead end-to-end campaign development, from concept and creative briefing through to execution and performance analysis.
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- Develop and manage the annual marketing calendar across brand, product, and commercial
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- Oversee digital, social, influencer, and content strategies to drive awareness, engagement, and conversion.
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- Lead marketing strategy and execution for new product launches, ensuring strong go-to-market outcomes.
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- Partner closely with Sales, Product, L&C;, and external agencies to deliver integrated marketing initiatives.
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- Identify and execute strategic brand partnerships that enhance awareness and credibility.
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- Own the annual marketing budget, monitor ROI, optimise investment, and provide performance insights to senior leadership.
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- Lead and develop the Marketing Coordinator while fostering a high-performing, collaborative team culture.
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What You'll Bring to the Team

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- Demonstrated experience as a Head of Marketing or significant Senior Marketing Manager experience for a fast-paced market leading brand that operates across multiple countries
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- Demonstrated experience developing and executing integrated marketing strategies that drive commercial outcomes
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- Proven experience managing brand, campaign and product marketing initiatives
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- Strong experience across digital marketing, social media, influencer marketing and eCommerce activities
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- Demonstrated experience leading product launches and go-to-market strategies
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- Experience managing marketing budgets and delivering measurable return on investment
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- Proven experience managing agencies, external partners and cross-functional stakeholder groups
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- Experience leading and developing team members
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- Experience working in a beauty, skincare, wellness, retail or consumer goods business is preferred but not essential
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- Franchising business knowledge and experience is preferred but not essential
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Why Choose Laser Clinics Group?

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We're the industry leader in aesthetic treatments, but what truly sets us apart is our people. Confidence isn't just what we deliver to our clients – it's what we build in our teams.

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With over 150 clinics across Australia, New Zealand and Canada, we're passionate about helping millions of people feel confident every day. Skinstitut is a trusted professional skincare brand, and our team plays a critical role in helping our clinics and partners achieve exceptional results for their businesses and their clients.

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When you join Laser Clinics Group, you become part of a team built on Passion, Care and Determination, where People, Expertise and the Freedom to be You drive everything we do.

📌 Head of Marketing - Skinstitut (New South Wales)
🏢 Skinstitut
📍 New South Wales