Job Description

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- Own the ANZ social strategy, channel mix and content calendar across run, outdoor and sportstyle
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- Translate global campaigns, seasonal brand moments and product priorities into platform-native local content
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- Set and protect Salomon's local tone of voice across captions, comments and broadcast channels
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- Build, grow and foster the Salomon ANZ community across comments, DMs, broadcast channels and community groups
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- Connect online communities to offline runs, events and activations, and bring those moments back onto social channels
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- Track social, sport and cultural trends and decide which opportunities Salomon should pursue
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- Create and publish reactive content quickly, including capturing and editing content on the fly
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- Build and manage a local network of KOLs, athletes and ambassadors
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- Identify new talent and write creator briefs that protect brand and product messaging
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- Feed social requirements into shoot planning so channel-first assets are captured
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- Report on channel and content performance against agreed metrics and optimize future activity
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- Collaborate with the Head of Marketing, brand and product teams, and external creative, photo and video partners
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Requirements

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- Proven track record building and sustaining an engaged online community across comments, DMs and broadcast channels
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- Immersed in the ANZ run, outdoor and sportstyle consumer, their media consumption and shopping habits
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- Comfortable capturing and editing strong content quickly and independently
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- Experience briefing qualified photo and video teams
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- Demonstrated experience in social media and/or community management
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- Experience ideally on the brand side or agency side within sport, outdoor, fashion or lifestyle
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- Ability to use social, web and commercial data to support decisions and uncover opportunities
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- Experience owning creative and talent management
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- Understanding of Instagram, TikTok, YouTube, Strava and emerging platforms
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Core Competencies

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Demonstrates expertise in building and managing engaged online communities, with a strong ability to create platform-native content and leverage social media insights for strategic decision-making. Proficient in capturing and editing content quickly while collaborating effectively with cross-functional teams.

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Highest-signal resume keywords

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- Community Management
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- Content Creation
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- Social Media Strategy
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- Data-Driven Decision Making
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- Creative Briefing
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Hard Skills

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- Content Editing
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- Social Media Management
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- Community Engagement
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- Performance Reporting
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- Trend Analysis
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Soft Skills

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- Collaboration
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- Communication
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- Creativity
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Industry Keywords

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- Sport
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- Outdoor
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- Fashion
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- Lifestyle
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- KOL Management
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Tools & Technologies

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- Instagram
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- TikTok
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- YouTube
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- Strava
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📌 Social Media Lead (City of Kingston)
🏢 Jobtailor
📍 City of Kingston