- Shape the future of Xero’s global Paid Search program
- Evolve the technical foundations of the global SEM program
- Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processes
- Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
- Implement validation, guardrails and measurement for AI-driven systems
- Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
- Partner with Data Science, Marketing Technology and Product teams
- Explore emerging search and AI capabilities and test their commercial value
- Work with the Head of SEM and global SEM team
- Share expertise, mentor others and elevate technical capability across the organisation
- Translate complex ideas into clear opportunities for senior stakeholders

Requirements

- Deep, hands‑on SEM expertise
- Experience managing large-scale, multi‑market Paid Search programs
- Strong understanding of Google Ads, SA360, contemporary bidding and automation
- Proven technical builder capability
- Experience designing and deploying automation, workflows or other technical solutions for performance marketing
- Hands‑on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI,



Claude or similar technologies
- Strong analytical and problem‑solving skills
- Strong communication and stakeholder skills
- Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
- Willingness to share knowledge, mentor others and elevate team technical capability

Core Competencies

Demonstrates deep expertise in Search Engine Marketing (SEM) and the ability to design and implement AI‑driven automation solutions. Proven capability in managing large‑scale Paid Search programs while effectively communicating complex technical concepts to senior stakeholders.

Highest‑signal resume keywords

- Deep SEM Expertise
- Google Ads Proficiency
- Automation Solution Design
- AI Workflow Orchestration
- Stakeholder Communication

Hard Skills

- Search Engine Marketing
- Paid Search Management
- Automated Bidding
- Performance Marketing
- Analytical Skills

Soft Skills

- Problem‑Solving
- Mentoring
- Communication

Industry Keywords

- AI‑Driven SEM
- Workflow Automation
- Technical Capability Elevation

Tools & Technologies

- Google Ads
- SA360
- Tray.ai
- AirOps
- N8n
- Make
- Zapier
- OpenAI
- Claude

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📌 Senior SEM Manager (Brisbane City)
🏢 Jobtailor
📍 Brisbane City