Job Description

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- Own the entire marketing function, driving both strategy and execution.
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- Lead the go-to-market strategy, build brand presence, and create predictable growth engines.
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- Partner with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate market penetration.
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Requirements

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- Define and execute the client's go-to-market (GTM) strategy in alignment with company objectives.
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- Position the client as a thought leader in fleet management SaaS, shaping the category narrative.
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- Build, lead, and mentor a high-performing marketing team.
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- Own the full-funnel demand generation engine across digital, content, events, and partnerships.
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- Develop ABM (Account-Based Marketing) strategies to target key customer segments.
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- Implement and optimize lifecycle campaigns to drive MQL SQL closed-won conversion.
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- Build a differentiated brand identity that resonates with target customers.
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- Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
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- Collaborate with Product to launch current features with strong positioning and adoption strategies.
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- Establish KPIs, dashboards, and attribution models to measure marketing ROI.
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- Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
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- Implement scalable MarTech stack to automate workflows and improve efficiency.
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- 8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
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- Proven success in building demand gen engines and scaling pipeline in SaaS environments.
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- Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.
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- Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
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- Exceptional storytelling, positioning, and communication skills.
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- Experience hiring, developing, and leading marketing teams.
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- A strategic operator who can see the big picture and execute with precision.
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- Data-driven, but creative and brand-minded.
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- Thrives in a startup environment - comfortable with ambiguity, resourceful, and hands-on.
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- Passionate about mobility, SaaS, and scaling transformative technologies.
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Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, building demand generation engines, and leading high-performing marketing teams in the B2B SaaS sector. Proficient in leveraging modern MarTech tools to optimize marketing efforts and drive measurable results.

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Highest-signal resume keywords

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- Go-To-Market Strategy
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- Demand Generation
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- Account-Based Marketing (ABM)
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- Marketing Team Leadership
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- RevOps Understanding
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ATS Optimization Keywords

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Hard Skills

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- Demand Generation Engine
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- Lifecycle Campaign Optimization
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- KPI Establishment
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- Full-Funnel Analytics
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- Brand Positioning
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- Content Strategy
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- Storytelling
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- Market Penetration
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- Sales-Marketing Alignment
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- Growth Strategy
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Soft Skills

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- Exceptional Communication
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- Creative Problem-Solving
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- Strategic Thinking
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- Resourcefulness
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- Mentoring
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Industry Keywords

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- B2B SaaS
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- Fleet Management
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- Growth-Stage Startups
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- Mobility
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- Transformative Technologies
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Tools & Technologies

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- HubSpot
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- Salesforce
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- ABM Platforms
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- Marketing Automation Tools
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- MarTech Stack
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📌 Head of Marketing (New South Wales)
🏢 Jobtailor
📍 New South Wales