You will get the keys to Fastlane's growth engine, with full autonomy and ownership of our GTM levers: paid acquisition, SEO, UGC, influencers, affiliates, partnerships, and CRO. We care about how quickly you can experiment, figure out what works, and scale it.

This is a role for someone exceptional - we're aiming to be a unicorn in 18 months, and we need someone who wants to build one of the fastest-growing software companies in the world with us.

You:

- High IQ + EQ
- Strong with data
- Strong product thinker
- Highly creative
- Very ambitious
- High agency
- Something to prove

Experience:

- You've personally run paid acquisition, ideally Meta and Google, and know the entire loop from creative testing to landing page to conversion
- You're a GTM generalist - Paid, SEO, CRO, influencers, UGC, affiliates, partnerships, etc. You don't need to be world-class at every one yet, but your foundation is strong
- You understand creative. You can look at an ad and have a robust opinion on the hook, angle, offer and why it will or won't work
- You're highly analytical, and love making strategic decisions from dashboards. You can also make a call with imperfect knowledge on the fly and move forward
- You move ridiculously fast, and you're constantly finding new channels, tools and arbitrages before anyone tells you about them. An idea in the morning should be live that afternoon




- You've managed some form of creator program before - sourcing creators, briefing them, getting content back, finding winners and turning them into ads
- You've actually grown something before (a startup, your own product, an ecommerce brand, a side project) and can show us the numbers

The role:

- Paid acquisition across Meta, Google, X and emerging channels
- Creative testing, angles, offers and the feedback loop into new ads
- Landing pages, CRO and funnel experiments
- SEO and programmatic growth opportunities
- UGC creator sourcing, briefs, relationships, output and performance
- Influencer, affiliate, agency, podcast, newsletter and other distribution partnerships
- Attribution, CAC, payback and budget allocation, including making your own kill and scale calls

You'll work side by side with the founders and our content team - the best organic content can become your ad creative, and what you learn from paid feeds back into what gets made.

We are building a product in martech, so this role is also very important for building our own product. You will be a super user of our product, and strong product thinking will be a hugely valuable skill set.

- High salary + equity
- Based in Sydney, but we travel (Bali, SF, NY)
- Private chef included to cover all meals + gym membership

#J-18808-Ljbffr

📌 Head of Growth (Sydney)
🏢 FastLane
📍 Sydney