We’re an independent agency of 200+ thinkers, creators and solution-makers. Our ambition is to create Undeniable Impact, creatively, culturally, contextually and, ultimately, commercially. We’re trusted by leading brands like Google, Optus, Volkswagen Group Australia and Afterpay, alongside iconic local brands and startups.

You’ll be based in our new, dog-friendly HQ in the South Eveleigh precinct, with tons of places to eat, shop and hang out, and walking distance to buses and Redfern and Waterloo stations. Our culture speaks for itself: 99% of our people recommend Apparent as a great place to work and last year we were named one of Campaign Global’s top 5 best places to work worldwide.

We’re entrepreneurial by nature. We know the best work doesn’t always fit into neat boxes and neither should you. If you’re a master of your craft (or eager to learn from one) and a true collaborator ready to deliver something undeniable, let’s talk.

About the Role

We’re looking for a Senior Copywriter who excels at translating complex tech into clear, easy-to-understand copy. Flexing from engaging social assets to in-depth reports, you’ll create B2B assets for global tech brands. You’ll partner with strategy, design, and the client to create work that exceeds expectations (perhaps even your own!) . You don’t have to be a tech specialist, just willing and able to turn complex subjects into clear, compelling copy.

Key Responsibilities

- Technical Clarity: Translate complex tech concepts into sharp, compelling narratives across varying asset types.
- Craft & Excellence: Serve as the final gatekeeper for editorial excellence, ensuring pixel-perfect execution, especially during high-volume periods.
- Client Partnerships:



Develop a deep intuition for client needs to stay two steps ahead – adeptly tracking revision rounds and refining messaging across complex stakeholder environments.
- Future-Forward Copywriting: Integrate AI into standard daily workflows to expand creative bandwidth and model best practice for the agency.

What You’ll Bring (Skills & Attributes)

- 7+ years of copywriting experience in an advertising agency or in-house content team. (If you’ve had a wonky career path, but have the skills, please still apply. We value skills, not pedigree.)
- Demonstrated experience in technical writing, with the ability to translate complex information into accessible content. Your portfolio contains some great pieces of long-form work.
- Meticulous attention to detail – you know your grammar and catch the typos others miss.
- Proven ability to manage end-to-end projects independently with minimal oversight.
- Working with global giants means navigating feedback rounds. You hold robust opinions lightly, knowing when to advocate for a brilliant direction and when to pivot gracefully for the good of the project.
- Able to work in-person with our Sydney team on our hybrid schedule (in-office 3 days, flexible 2 days).

The Apparent Vibe & Perks

We believe high performance deserves genuine support. Here’s how we invest in your personal and qualified well-being:

- Time to Recharge: Paid Summer Days off and dedicated Reproductive Health Leave on top of annual leave.
- Sustainable Workday: A true hybrid balance, dog-friendly Eveleigh HQ, and a firm culture against burnout.
- Growth & Learning: Tailored mentorship, leadership pathways, AI innovation training, and industry event passes.
- Progressive Policies: Gender-neutral paid parental leave and transparent pay equity commitment.
- Purpose & Impact: Dedicated volunteer days and opportunities to lead pro-bono creative projects.
- Holistic Wellbeing: Comprehensive EAP support, wellness initiatives, and regular team connection events.

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📌 Senior Copywriter (New South Wales)
🏢 Apparent
📍 New South Wales