Job Description

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- Shape the future of Xero's global Paid Search program
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- Evolve the technical foundations of the global SEM program
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- Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processes
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- Advance AI-driven SEM capabilities, including automated bidding and decision-making systems with validation, guardrails and measurement
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- Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable, reusable solutions
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- Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology into the SEM ecosystem
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- Explore emerging search and AI capabilities and test technologies for commercial advantage
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- Collaborate with SEM specialists, the Head of SEM, CRO, Product and the wider Performance Marketing organisation
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- Share expertise, mentor others and elevate the team's technical capability
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- Translate complex ideas into transparent opportunities for senior stakeholders
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Requirements

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- Deep, hands-on SEM expertise
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- Experience managing large-scale, multi-market Paid Search programs
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- Strong understanding of Google Ads, SA360, modern bidding and automation
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- Experience designing and deploying automation, workflows or other technical solutions for performance marketing
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- Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
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- Strong analytical and problem-solving skills
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- Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
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- Willingness to share knowledge, mentor others and elevate wider team capability
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- Ability to work collaboratively across different markets and time zones
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- Working rights for the country where the role is based
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- Satisfactory completion of relevant background checks, potentially including credit and criminal history checks
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Core Competencies

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Demonstrates deep SEM expertise and the ability to design and deploy automation solutions that enhance performance marketing. Collaborates effectively across teams and markets while mentoring others to elevate technical capabilities.

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Highest-signal resume keywords

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- Deep SEM Expertise
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- Google Ads
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- Automation Solutions Design
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- AI Workflow Orchestration
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- Analytical Problem-Solving
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Hard Skills

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- Paid Search Management
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- Multi-Market SEM Programs
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- Modern Bidding
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- Performance Marketing Solutions
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- AI-Driven SEM Capabilities
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Soft Skills

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- Mentoring
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- Collaboration
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- Influencing Stakeholders
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- Knowledge Sharing
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Industry Keywords

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- Search Engine Marketing
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- Automation
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- Data Science
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- Performance Marketing
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- Emerging Technology
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Tools & Technologies

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- SA360
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- Tray.ai
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- AirOps
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- N8n
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- Make
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- Zapier
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- OpenAI
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- Claude
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📌 Senior SEM Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales