Job Description

Hey! We're Dilate, one of Perth's biggest Digital Marketing Agencies with an impressive, diverse client list and an experienced, global team.

n

It's our mission to do outstanding marketing for great businesses - ethically, strategically, and in a way that benefits everyone. We want our clients to win, their customers to win, and our employees to win.

n

We're on the lookout for a talented Social Media Specialist to join our team and take ownership of social media strategy, content and performance across a wide range of clients and industries. This is a strategic, hands‐on role for someone who knows social inside and out, loves creating great content, and gets excited by turning ideas and insights into measurable results.

n

Maybe you're looking for your next challenge, or maybe you're searching for a place that's big on purpose, trust, and good vibes. Either way, if you've got the skills and passion for social media, read on.

n

So, the job.

n

You'll be responsible for three core pillars:

n

Social Media Strategy, Content Creation, and Performance & Optimisation.

n

n
- Develop platform-specific social media strategies aligned with client objectives and campaign goals.
n
- Identify the right social channels - including Facebook, Instagram, LinkedIn and TikTok - to achieve different marketing objectives.
n
- Plan and execute social campaigns that work alongside our broader content and marketing strategies.
n
- Create high-quality, platform-specific content including static creative, copy, video capture and editing.
n




- Develop and manage content calendars to ensure consistent and timely delivery across social platforms.
n
- Adapt content, messaging and creative formats to suit different platforms while maintaining a consistent brand voice.
n
- Collaborate with design, copywriting, strategy and paid media teams to repurpose assets and deliver cohesive campaigns.
n
- Stay on top of platform algorithms, trends, updates and emerging opportunities to keep clients ahead of the game.
n
- Monitor KPIs including reach, impressions, engagement, follower growth, click‐through rates, website traffic and conversions.
n
- Test different content formats, messaging, posting times and creative to understand what resonates with each audience.
n
- Analyse performance data and turn insights into clear, actionable recommendations.
n
- Report on social performance and demonstrate how activity is contributing to client objectives.
n
- Proven experience in social media management, preferably within a digital marketing agency environment.
n
- Strong knowledge of major social platforms including Facebook, Instagram, LinkedIn and TikTok.
n
- Experience using social media management and scheduling tools such as Meta Business Suite, Hootsuite, Sprout or Later.
n
- Strong content creation skills,



including static design using Canva, CapCut, Adobe Suite or similar.
n
- Experience writing engaging social media copy with a strong understanding of tone and brand voice.
n
- Proven experience capturing and editing video content.
n
- An analytical mindset with the ability to interpret performance data and turn it into actionable insights.
n
- Highly organised, detail-oriented and comfortable managing multiple client accounts at once.
n
- Strong communication and copywriting skills - you're great with people and even better with words.
n
- Strategic thinking and the ability to connect social media opportunities with broader client business goals.
n
- A genuine passion for social media, content and staying ahead of what's next.
n

n

Why Dilate?

n

n
- At Dilate, you'll be making a real impact. The businesses we work with genuinely succeed.
n
- Flexible working arrangements, including start/finish times and WFH days.
n
- Leadership that's focused on your growth and career journey.
n
- Ongoing training, learning budgets, and professional development.
n
- Dilate's the most comfortable place you'll ever be uncomfortable. We want you to push yourself, and push what's possible - and we've always got your back.
n
- A collaborative, creative, and fun team culture where people genuinely love what they do.
n
- We live by our 'better every day' mantra - it shapes our work, team, and client relationships.
n

n

Please note this is not a remote position - we need you here in Perth, WA, where you can truly make your mark.

📌 Social Media Specialist (Perth)
🏢 Dilate
📍 Perth