We Are Different is hiring a PR Account Director.

Not just to generate coverage. To shape culture through it.

We’re an independent, earned-first creative agency building culturally sharp ideas for brands like FUJIFILM, Jack Daniel’s, Spotify, HelloFresh and more.

Fresh off our Agency of the Year win, we’re looking for a PR Account Director to lead ambitious earned-first work that earns attention in culture. Someone who understands how stories travel across media, creators and communities – and how to turn earned attention into a true strategic lever for brands.

This is a role for someone equally comfortable leading clients, mentoring teams, shaping strategy and spotting the cultural opportunities others miss.

What you’ll be doing:

- Leading the development and delivery of earned-first campaigns across PR, social and culture
- Providing senior strategic counsel to clients across communications, storytelling and reputation
- Driving culturally sharp ideas that people genuinely want to talk about, share and engage with
- Overseeing integrated campaign delivery across earned, social and influencer channels
- Managing budgets, timelines and team resourcing across accounts
- Mentoring and developing junior team members

What we’re looking for:

- 7+ years experience across PR, earned media or integrated communications (agency preferred)
- Strong strategic understanding of media, culture and the modern communications landscape




- Experience leading clients and presenting strategic and creative recommendations with confidence
- A proven track record delivering earned campaigns that cut through and generate meaningful impact
- Excellent writing and storytelling skills – from media narratives to campaign ideas
- Strong media relations experience and an understanding of what makes stories travel
- Someone proactive, organised and calm under pressure

What you’ll get:

- The opportunity to lead culturally relevant, award-winning campaigns for leading brands
- A genuinely cooperative independent agency environment with direct access to senior leadership
- Real influence over the work, ideas and direction of campaigns
- Genuine career growth opportunities within one of Australia’s fastest-growing independent agencies
- Access to our three proprietary people programs:
- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment, and foster leadership at every level.
- Culture Club – Drawing on counter-culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration, and deliver culturally resonant work.
- Different Academy – Combining hands-on learning and live client briefs, this program embeds learning directly into day-to-day operations.

Admin:

- Sydney-based
- Hybrid working model, typically three office days a week

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📌 Public Relations Account Director (New South Wales)
🏢 We Are Different
📍 New South Wales