- Help shape a uniquely cross-divisional retail media proposition
- Build strategic partnerships across agencies and advertisers
- Own the full sales cycle from prospecting to campaign delivery

About your team

OneReach is Wesfarmers' retail media network, bringing together the scale and strength of some of Australia's most trusted retail brands, including Bunnings, Kmart, Target, Officeworks and Priceline, to deliver targeted and measurable advertising solutions.

As part of OneDigital, OneReach combines retail media, customer insights and data capabilities to help advertisers connect with highly engaged audiences. Unlike most retail media networks, which are built around a single retailer, OneReach connects advertisers with audiences across multiple leading retail and health brands through a single network.

About you

You're a commercially minded sales professional with experience across media, advertising, digital, publisher or retail media environments. You enjoy building relationships, creating opportunities and growing strategic client partnerships.

You're confident operating in complex, consultative sales environments, engaging senior stakeholders and progressing opportunities involving multiple decision-makers and meaningful commercial investment.

Resilient, collaborative and comfortable in a high-ownership environment, you're happy staying hands-on across the full sales cycle, from prospecting and solution development through to campaign coordination and delivery.

What you’ll do

As a Sales Manager, you'll play a key role in the continued growth of OneReach, owning a dedicated territory and helping build long-term relationships with agencies, advertisers and strategic partners.

Based in Melbourne with a Victorian client base, you'll lead and support across:

- Territory growth and new business: develop and execute a territory growth strategy, identifying and converting new opportunities across your allocated market.
- Client partnerships: build trusted relationships with media agencies, advertisers and senior marketing decision-makers, positioning OneReach as a strategic retail media partner.
- Commercial solutions: respond to client briefs with insight-led, data-driven retail media solutions tailored to campaign objectives.
- Complex sales opportunities: lead consultative sales conversations involving multiple stakeholders, longer sales cycles and significant campaign investment.
- Campaign ownership:



manage opportunities from prospecting through to campaign execution, taking ownership of both client engagement and the coordination required to bring campaigns to life.
- Pipeline management: maintain a healthy pipeline, accurately forecast revenue and consistently prioritise opportunities that drive commercial outcomes.
- Cross-functional collaboration: work closely with sales, data, product and operational teams to deliver exceptional client outcomes and customer experiences.
- Growth and innovation: contribute to the continued growth and evolution of OneReach, helping expand our retail media offering and advertiser partnerships.

This role is eligible for participation in the OneReach Retail Media Incentive Plan, reflecting our commitment to recognising and rewarding robust commercial performance.

What you’ll need

- Media and sales experience: experience in media sales, advertising sales or a similar client-facing commercial environment.
- Business development: a proven track record of building relationships, generating new business and achieving sales targets.
- Commercial selling capability: experience selling digital, media, retail media, audience, data or advertising solutions, with the ability to navigate and negotiate complex, high-value sales opportunities involving multiple stakeholders.
- Communication and influence: excellent communication, presence, presentation and stakeholder management skills, with confidence pitching ideas and building credibility with senior decision-makers.
- Ownership and execution: strong organisation, planning and pipeline management capability, with experience working in a hands-on environment where team members are expected to manage the full sales cycle.
- Mindset: a proactive, resilient and entrepreneurial approach, with retail media experience highly regarded but not essential.

About Wesfarmers

As one of Australia's largest listed companies, we're proud of our longstanding contribution to Australians.

We continually reinvent ourselves and invest in the businesses we own and operate,



including leading retailers such as Bunnings, Kmart, Target, Officeworks and Priceline. Our portfolio also spans health, industrials, energy and resources, creating a uniquely diversified business with a long history of strong performance and growth.

Alongside our operating businesses, we're investing in the future through OneDigital, a Group-wide function focused on unlocking value through data, loyalty, retail media and AI. Through initiatives including OneData, OnePass and OneReach, we're creating new opportunities for customers while supporting growth across the Group's retail and health businesses.

Join OneDigital at Wesfarmers Corporate Office

OneDigital forms part of Wesfarmers Corporate Office and brings together the teams responsible for the Group's shared data asset, OnePass loyalty ecosystem and OneReach retail media network.

Within OneDigital, OneReach is building one of Australia's most unique retail media propositions, connecting advertisers with audiences across multiple market-leading retail and health brands through a single Group-wide network.

Our culture

We're focused on results, but we're also building for the future. OneDigital combines the backing, scale and stability of Wesfarmers Limited with the pace, ambition and ownership that comes from building new capabilities and businesses.

We value curiosity, collaboration and entrepreneurial thinking. You'll be trusted to take ownership, contribute ideas and work closely with talented people across data, technology, loyalty, retail media and AI. While we move quickly, we remain grounded in the values and long-term mindset that have underpinned Wesfarmers' success for more than a century.

We know that diversity fosters greater innovation and better customer connection; we strive to create an inclusive and diverse work environment.

Next steps

If this sounds like your next career move, then combine your cover letter and resume into one document and click on the 'Apply' button by Friday, 2 October 2026. Please note that we may commence interviewing of candidates prior to this closing date.

For brief enquiries please contact Wesfarmers Corporate Talent Acquisition via ••••@wesfarmers.com.au

We’re hiring the best and the brightest talent. Let’s start to explore the possibilities of achieving great things together.

For more information, visit our website at https://www.wesfarmers.com.au

📌 Sales Manager (Melbourne)
🏢 Wesfarmers
📍 Melbourne