About the company

Writer's Toolbox is a multi-award-winning education technology company, delivering writing improvement programmes through SaaS delivery to hundreds of schools globally, proven to more than double national writing outcomes. With teams across New Zealand, Australia and the UK, Writer's Toolbox has built an internationally recognised programme, combining thirty years of pedagogy research with educational AI to lift student writing at scale.

Come and join the team changing outcomes for good!

About the role

We have a new opportunity for a Head of Growth & Lifecycle Marketing to join our Marketing Team in Brisbane, servicing the APAC region.

Reporting to the Chief Marketing Officer, you'll own the growth engine with full autonomy of our GTM levers including paid acquisition, SEO, GEO, affiliates, and partners. You’ll be shaping the end-to-end B2B customer journey using data, experimentation, AI to leverage insights that drive acquisition, retention, and long-term customer value.

Supported by a team of subject-matter experts, you'll be the lead to turn data into insight, and insight into delivery, building the system and segmentation behind a consistent global standard for customer experience, then adapting it so it resonates with audiences in local markets.

What the role entails

· Act as the marketing champion for our customer first and foremost.

· Own the lifecycle marketing strategy across the full customer journey, from acquisition and onboarding through to renewal, expansion and advocacy

· Lead attraction marketing: digital advertising campaigns, content distribution, landing pages and channel strategy that drives lead generation.

· Own segmentation, audience journeys, automation,



and personalisation across our CRM programmes including ensuring first-party data is actively informing targeting and personalisation.

· Work with agency partners and internal teams to ensure copy and creatives align with channel selection and funnel stages by utilising real-time insights.

· Work with customer success teams to target retention campaigns that drive loyalty, engagement, and surprise and delight our customers to maintain our 90% retention rate of SaaS customers.

· Strong budget management with the ability to track and report on ROI, CPA, NRR, LTV, MQL to SQL conversion etc and use to optimise performance and identify opportunities for growth.

· Strong collaborator and ability to work with Customer Success, Product, and Sales to build campaigns that align with commercial and marketing strategic goals.

· Ensure all campaigns comply with data & marketing regulations and customer-first best practice for local and international markets.

· Act as a hands-on individual contributor with end-to-end ownership of our growth channels & lead pipeline.

· Bring creative concepts to life in alignment with product and seasonal calendars

What you bring to the role

· A bachelor's degree in Marketing, Communications or a related field

· 6+ years of marketing experience

· A track record running end-to-end digital marketing and groundswell campaigns, ideally in a rapid-paced agency, high-growth SaaS or VC-backed environment.





· Experience working with MarTech platforms including CRM, CDPs, marketing automation and analytic tools.

· Excellent stakeholder management and communication skills

· Excellent written communication skills and a genuine passion for education

· Proven experience managing agency relationships at a senior level

· Proven experience leading digital campaigns in international markets

· A collaborative attitude that loves working in the dynamic nature of scale-up workplace.

At Toolbox, we value upskilling. As a member of the marketing team, you will receive a professional membership to the Association for Data-Driven Marketing and Advertising (ADMA). This includes access to their ADMA webinars, regulatory short courses, and member-only Data Pass certification and regulatory expertise unavailable anywhere else, to help you interpret and apply emerging trends, regulatory changes and best-practice data-driven standards with confidence.

We're a creative, hard-working group who believe in the difference we're making in the EdTech sector and for learners worldwide. There's genuine scope to grow this role as we grow.

This is a full-time role, based in our new Brisbane inner-city office. You’ll meet with the global teams regularly online which requires flexibility for time zones; there will be occasions where you will be required to travel inter-state for conferences, events, or learning opportunities.

What’s next?

Only applications that include a cover letter will be considered. We'd love to hear about your proudest digital marketing campaign, the impact it drove, and what you’d bring to the table at Toolbox.

We look forward to receiving your application!

📌 Head of Growth & Lifecycle Marketing (Brisbane)
🏢 Writer's Toolbox
📍 Brisbane