Our client, FoodByUs is entering an exciting new phase of enterprise growth, and they’re looking for an exceptional enterprise hunter to build a new market opportunity from the ground up.

You'll join a VC-backed Australian scale-up with a proven platform, strong customer base and differentiated proposition. Rather than inheriting a mature territory and established pipeline, you'll identify high-value organisations, create demand, open executive conversations and turn operational challenges into compelling commercial opportunities.

Why this role is different

- Greenfield opportunity – build a market rather than simply manage a territory.
- Shape the playbook – help define the enterprise proposition, messaging and sales motion.
- Executive exposure – work closely with C-suite and senior decision-makers.
- Differentiated proposition – take a compelling solution to market without a like-for-like competitor.
- High impact – your early wins will help shape the future enterprise sales team.

About the role
You'll own a focused portfolio of high-value, multi-site organisations and the full enterprise sales cycle, from prospecting through to close and initial implementation. You’ll:

- Identify target accounts and build account strategies from scratch.
- Generate your own pipeline through outbound activity, networks, referrals, partnerships and events.
- Create demand where there is no existing project or active buying process.
- Build trusted relationships across C-suite, procurement, finance, operations and technology.
- Uncover customer problems, quantify their commercial impact and develop compelling ROI cases.
- Navigate complex stakeholder environments, negotiations and procurement processes.
- Build internal champions and multi-thread relationships to progress deals.
- Apply disciplined enterprise sales methodologies including MEDDPICC, Challenger and Command of the Message.
- Feed market insight into FoodByUs' product,



positioning and go-to-market strategy.

What you'll bring
We're looking for someone who has built enterprise pipeline rather than simply managed it. You'll bring:

- 5+ years' B2B sales experience, including enterprise or complex solution selling.
- A solid track record of personally creating and closing high-value opportunities.
- Clear ownership of sales targets and performance, with the ability to speak confidently to your numbers.
- Experience selling into complex, multi-site organisations and engaging senior executives.
- Strong commercial, negotiation and business-case development skills.
- Experience in a start-up, scale-up or challenger environment where you couldn't rely on brand recognition, inbound leads or a mature sales engine.
- Strong CRM, forecasting, qualification and account-planning discipline.
- The resourcefulness, resilience and ambition to build a market from the ground up.

Experience across foodservice, hospitality, procurement, supply chain or other operationally complex industries will be highly regarded, but enterprise sales capability is what matters most.

What we offer

- $150,000–$180,000 + super, 50/50 base-to-variable structure, uncapped commission
- 50/50 base-to-variable structure with uncapped commission
- Equity options
- Sydney-based, 4 days in office / 1-day WFH on a Wednesday
- Birthday leave and quarterly mental health days
- Pet-friendly workplace
- Professional development and access to senior leadership mentorship

About FoodByUs
FoodByUs is Australia's leading B2B order management platform for the foodservice industry. We connect manufacturers, distributors and operators, bringing visibility, speed and control to a process that has traditionally been manual and fragmented.
We're now building the next phase of our enterprise business, giving the right person the opportunity to make a genuine mark on how FoodByUs goes to market.

If you're an enterprise seller who gets excited by creating a market where there isn't one yet, we'd love to hear from you.

📌 Enterprise Sales Lead - Greenfield Growth (Surry Hills)
🏢 Leading
📍 Surry Hills