Define and maintain differentiated positioning and messaging for the Relevance AI platformDevelop deep understanding of ideal customer profiles, buyer journeys, personas, and customer decision factorsTranslate technical AI platform capabilities into compelling customer-focused stories for business and technical audiencesOwn go-to-market planning and execution for product launches, feature announcements, and ongoing product communicationsCreate and improve product marketing assets, including product pages, data sheets, white papers, presentations, videos, explainers, customer-facing roadmaps, and digital contentBuild sales enablement tools and deliver training to communicate product value, accelerate deals, and support renewalsPartner with demand generation on pipeline-creating and pipeline-accelerating content and campaignsDevelop lifecycle and expansion campaigns to improve activation, usage, adoption, and retentionRepresent the product at customer meetings, trade shows, speaking events, webinars, and other market-facing opportunitiesGather customer and competitive insights to inform product strategy, positioning, and differentiationMeasure product marketing program performance and use sales and marketing data to improve impactPartner with Product and Engineering on roadmap alignment, technical relationships, customer value translation, market insights, and launchesPartner with Sales on enablement, practical tools, major opportunities, deals, and renewalsPartner with Marketing on consistent messaging, content, campaigns, and market representationPartner with Customer Success on adoption,



expansion, renewals, and communication of new capabilitiesReport directly to the CMOBuild the first dedicated product marketing function at Relevance AIRequirements4–8+ years of product marketing experience in B2B SaaS or AI, including direct ownership of go-to-market strategy, messaging, and product launchesExperience marketing technical software productsExposure to AI, automation, data, or developer-oriented tools is highly valuedStrong expertise in ideal customer profiles, buyer journeys, persona development, positioning, and messagingTrack record of creating sales enablement and customer-facing assets supporting pipeline and revenue outcomesExceptional storytelling, writing, and content creation skillsAbility to independently produce polished presentations, written assets, and video content using standard toolsSuccess partnering with Product and Engineering teams to translate technical capabilities into market valueAbility to influence across Product, Sales, Marketing, and Customer Success without formal authoritySelf-directed, versatile, action-oriented, and comfortable moving between strategy and hands‐on executionGenuine curiosity about AI and agentic automation,



with enthusiasm for using the product and building technical fluencyExperience in a startup or growth‐stage environmentComfort working in a hybrid environment and collaborating across time zonesAbility to work with customers in EMEA and APAC when neededWillingness to travel between San Francisco and Sydney for extended working sessionsA technical undergraduate degree or college‐level coursework in computer science, data science, mathematics, statistics, or a related field is nice to haveStrong measurement and analytics orientation across sales and marketing KPIs is nice to havePortfolio or public samples are nice to haveCore CompetenciesDemonstrates expertise in product marketing for B2B SaaS and AI, with a strong focus on go-to-market strategy, customer profiling, and compelling storytelling.
Capable of creating impactful marketing assets and collaborating effectively across teams to drive product adoption and revenue growth.Highest-signal resume keywordsProduct Marketing ExperienceGo-To-Market StrategySales EnablementCustomer Journey MappingContent CreationHard SkillsProduct PositioningMessaging DevelopmentTechnical Software MarketingData AnalysisPresentation SkillsSoft SkillsStorytellingInfluencing Without AuthoritySelf-DirectedFlexibleCuriosity About AIIndustry KeywordsB2B SaaSAIAutomationCustomer SuccessStartup EnvironmentTools & TechnologiesSales Enablement ToolsDigital Content Creation ToolsAnalytics PlatformsPresentation SoftwareVideo Editing Software
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📌 Senior Product Marketing Manager (Sydney)
🏢 Jobtailor
📍 Sydney