Waurn Ponds, Geelong | Hybrid, 2 to 3 days in officeFull-time$120,000 + SuperannuationIf your idea of marketing is handing everything creative to an agency and waiting for the leads to roll in, this probably isn't the role for you.Our client is an Australian advanced manufacturing and technology business taking some seriously impressive engineering capability to global markets.They design and manufacture advanced heat exchange technology used across sectors including aerospace, defence, data centres, automotive, motorsport and advanced industry.They're looking for a Growth Marketing Manager who can think strategically, but who still genuinely enjoys doing the work.You'll work closely with the Head of Marketing and global commercial teams to build campaigns, generate demand, create content, support sales and help turn highly technical engineering capability into commercial opportunity.This is a role for someone who likes variety, ownership and seeing a campaign through from idea to execution to results.What you'll be doingYour remit will be broad and will include:Planning and delivering B2B lead generation campaigns across priority industries and marketsManaging paid campaigns across Google Ads, LinkedIn Ads and other relevant digital channelsBuilding campaign audiences, messaging, landing pages and conversion journeysUsing GA4 and campaign reporting to measure performance and optimise activityCreating digital advertisements, graphics, social content and campaign assetsProducing short-form video and visual content using tools such as Canva, Photoshop, InShot or similarSupporting email marketing, social media, website content and eventsWorking with the global sales team to translate target accounts and commercial priorities into marketing campaignsCreating sales enablement materials including pitch decks, one-pagers, case studies and email sequencesWorking with engineers and technical stakeholders to turn complex information into clear, commercially relevant storiesUsing Salesforce, Account Engagement/Pardot and Apollo to support lead capture, nurture, handover and reportingUsing AI tools to improve research, campaign planning, content development, creative ideation, reporting and workflow efficiencyTesting new tools and approaches while maintaining strong judgement, accuracy and brand qualityManaging and briefing external partners across PR, design, animation and specialist creative workTracking marketing contribution to leads, qualified opportunities and commercial pipelineContinuously testing, learning and improving campaign performanceYou won't be expected to personally be a graphic designer, filmmaker, engineer, analyst and copywriter all at once.You will, however,



need to be comfortable getting your hands dirty and knowing when something can be created internally versus when specialist support will produce a better result.The environmentThis is not a straightforward B2C marketing environment with short sales cycles and easy-to-explain products.The customers are sophisticated, the technology is complex and buying decisions are considered.That means good marketing needs to do more than create attention.It needs to build credibility, explain technical value clearly, generate meaningful conversations and support a longer commercial journey.You'll work across teams in Australia, the UK, US and Japan, including sales, engineering, product and executive stakeholders.There will be plenty happening at once, so you'll need to be comfortable prioritising, making decisions and progressing work without needing perfect conditions.The role sits within a lean internal marketing team, supported by external specialists across areas including PR, graphic design and 3D animation.What we're looking forYou'll ideally bring:Experience in a hands-on B2B marketing, growth marketing or demand generation roleA solid track record of planning and delivering lead generation campaignsExperience managing paid digital campaigns across Google Ads, LinkedIn Ads or similar channelsStrong understanding of campaign performance, conversion and optimisationConfidence using GA4 and marketing analyticsExperience creating landing pages, campaign journeys and digital contentPractical creative capability using Canva, Photoshop, InShot or similar toolsExperience supporting sales teams with presentations, content, email sequences and other enablement materialsFamiliarity with CRM and marketing automation platformsStrong written communication and content capabilityThe ability to understand complex or technical information and make it commercially relevantStrong organisation and stakeholder management skillsThe confidence to manage multiple priorities and take ownership of deliveryA genuinely hands‐on approachFull Australian working rightsExperience using Salesforce, Account Engagement/Pardot and Apollo would be highly regarded.Experience within engineering, advanced manufacturing, aerospace, defence, automotive, SaaS or another technical B2B environment would also be advantageous.What matters most is that you understand complex B2B marketing and can show what you have personally built, delivered,



improved or contributed to.A practical understanding of AI mattersThey're not looking for someone who has simply opened ChatGPT a few times.They want someone who is already thinking about how AI can make marketing better.That could include:Audience and market researchCampaign planningContent developmentCreative ideationWorkflow improvementReporting and analysisTesting messaging or campaign conceptsImproving the speed and quality of repetitive marketing tasksYou don't need to be an AI expert.You do need to be curious, willing to experiment and able to explain where AI genuinely helps and where human judgement still matters.How success will be measuredThis role isn't about filling a marketing calendar for the sake of looking busy.Success will be measured through things such as:New leads generated across priority marketsQualified opportunities created or influenced by marketingMarketing contribution to commercial pipelineCampaign conversion and engagementPerformance of paid digital channelsQuality and adoption of sales enablement materialsEffectiveness of lead capture, nurture and handoverStrong collaboration across marketing, sales, engineering and productEvidence that campaigns are improving through testing and learningWhy this role is worth consideringYou'll get exposure to a genuinely interesting product and a much broader remit than you would in a highly specialised marketing role.You'll be close to the commercial strategy, work with global teams and have the opportunity to influence how the business takes complex Australian engineering capability to the world.There is plenty of hands‐on execution, but also room to develop further across growth strategy, demand generation, sales enablement, marketing technology and global B2B marketing.The role is full-time and based in Waurn Ponds, Geelong, with a hybrid model of approximately 2 to 3 days per week in the office.Because the commercial team operates internationally, there will occasionally be meetings outside standard Australian business hours.
This won't be constant, but some flexibility will be required when working with colleagues across the UK, US and Japan.The business also offers:Paid parental leaveBonus schemePaid study leave and support where relevantStructured career planning and development conversationsPerformance and salary reviewsDevelopment support and on-the-job trainingRegular team and social activitiesFree onsite parkingSalary packaging optionsProfessional affiliation with Deakin UniversityIf you're a hands‐on B2B marketer who enjoys building campaigns, understanding the numbers and making complex things easier to understand, this could be a very positive next move.
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📌 Growth Marketing Manager (Geelong)
🏢 Kindtide
📍 Geelong