Job Description
Full-time Permanent Mid-level Senior
Posted 04 Sep ****
Description
Drive adoption.
Shape growth.
Make an impact.
About Us
Connective is Australia's largest and most innovative mortgage and asset finance aggregator and the preferred choice for leading brokers.
Our customers are mortgage, asset finance and commercial brokers andwe'repassionate about helping brokers build stronger, more successful businesses.
We'relooking for a Marketing Specialist to help drive the growth and adoption of our award-winning CRM platform, Mercury, and our Asset Finance CRM solutions.
This is an exciting opportunity for acommercially-mindedB2B marketer who enjoys working at the intersection of technology, product marketing,customerengagementandbusiness growth.
About the Role
You'llplay a key role in increasing member adoption and engagement with Mercury Nexus by developing and delivering strategicmarketing andcommunication programs, acquisition campaigns, sales enablementtoolsand product communications.
You'llbe a critical thinker and hands-on marketer withproject management skills,who can take ownership, work autonomously and cross-functional teams todrive projects through to completion.
Working closely with Marketing, Product, Sales, Broker Channel and Asset Finance,you'llquickly understand complex systems and translate their capabilities into clear, compelling communications that support memberacquisition,retentionandgreater use of our technology.
What You'll Be Doing
Develop and execute marketing campaigns that drive CRM adoption and usage.
Create engaging product marketing content, including videos, presentations, user guides, website content,blogsand sales materials.
Partner with Product and Sales teams to communicate productfeatures,updatesandnew releases.
Support product launches and go-to-market initiatives.
Analyse user data and campaign performancetoidentifytrends,opportunitiesandareas for improvement.




Develop sales enablement materials and training programs to help internal teams position Mercury effectively.
Act as a product champion and subject matter expert for Mercury and Asset Finance CRM solutions.
Conduct competitor research andprovidemarket insights to support acquisition and growth strategies.
Collaborate with stakeholders across the business to deliver exceptional member experiences.
Leverage AI tools and emerging technologies to improve marketing effectiveness, enhance content creation,streamlineworkflowsandidentifynewopportunities to drive member engagement and CRM adoption.
Develop acquisition campaigns and communications across blogs, social media,emailand digital channelsthatshowcaseMercuryNexus and attract prospective brokers to Connective.
About You
You'llbe a proactive,curious,strategicandcreative marketer who can turn complex technology into clear, compelling customer value propositions.
You'llbring:
5+ years' experience in B2B marketing, ideally within SaaS,technologyor software environments.
Strong campaign development and execution experience.
Experience using customer insights and data to drive marketing decisions.
Excellent stakeholder engagement and influencing skills.
Experience working with CRM platforms and marketing automation tools.
Exceptional written communication and content creation skills.
The ability to manage multiple projects in a fast-paced environment.
Passion for innovation, with a solid interest in AI, automation and digital technologies, and the abilitytoidentifypracticalways they can enhance member experiences and marketing performance.
Why Join Connective?
You'llbe joining a collaborative and high-performing team that values innovation,continuousimprovementandprofessional growth.
In return, we offer:
A collaborative and supportive culture.
Adaptable working arrangements.
Ongoing learning and development opportunities.
Access to industry-leading technology and AI initiatives.
The opportunity to make a genuine impact on one of Australia's leading broker platforms.

📌 Marketing Specialist - Mercury Crm (Victoria)
🏢 Rgit Australia
📍 Victoria