Job Description
CRM Marketing Specialist GreenTree Advisory Services Pvt Ltd•Sydney, NSW, AU
n
Job Description
n
Overview
n
We are looking for a CRM Marketing Specialist to join the Fan Engagement Marketing team of a leading international sports league. This role will focus on executing and optimizing outbound CRM campaigns across email, SMS, and push channels to drive fan acquisition, engagement, and lifecycle growth.
n
Responsibilities
n
n
Execute end-to-end CRM campaigns across email, SMS, and push notifications
n
Manage audience segmentation, campaign build, QA, personalization, and deployment
n
Optimize lifecycle campaigns (onboarding, reactivation) to improve fan LTV
n
Design and analyze A/B and multivariate tests to improve performance
n
Leverage insights, analytics,



and automation tools for continuous optimization
n
Collaborate with Marketing, Data & Analytics, MarTech, Product Marketing, and external vendors
n
n
Qualifications
n
n
Bachelor's degree with 3-5 years of relevant CRM/marketing experience
n
Hands-on experience with CRM and marketing automation platforms (Adobe tools, SFMC, Epsilon, etc.)
n
Solid understanding of CRM KPIs, reporting, and performance metrics
n
HTML editing skills; working knowledge of Photoshop
n
Strong communication, project management, and organizational skills
n
Ability to thrive in a fast-paced, high-volume environment
n

📌 Crm Marketing Specialist (New South Wales)
🏢 GreenTree Advisory Services
📍 New South Wales