Drive sales performance, retail execution and team capability across SK-II doors in NSW
Manage retailer and store-level relationships
Lead and develop Counter Managers and Beauty Influencers
Ensure consistent execution of national commercial, service and operational standards
Report to the National Field Manager and align with the Retail Operations Manager on SK-II operational and EQR standards
Manage retailer relationships and drive sales targets and commercial objectives across NSW stores
Analyse sales data and provide store-level insights and recommendations
Control store targets, budgets, staff costs, expenses, stock levels, stock turn days, theft, loss and NPL
Grow sales through promotions, events, clienteling and store-level initiatives
Monitor competitor activity and conduct regular store visits
Hire, onboard, coach, manage performance and develop frontline retail teams
Drive productivity, engagement, accountability and customer service standards
Deliver product and selling-skills training
Implement the SK-II SDC model, appointment culture, clienteling and CRM routines
Coach teams on service quality, consultation standards, customer engagement and retention
Maintain store presentation, visual merchandising, promotional execution and operational standards
Ensure compliance with POSM, displays, pricing, product availability and campaigns
Coordinate with the ROM on EQR standards and escal operational risks and opportunities
Organise and execute brand events, trainings, conferences, out-of-store promotional events and Hot Spots
Coordinate event staffing, rosters, VM/POSM setup, product and stock, retailer communications, co-op arrangements and post-event reviews
Collaborate with Sales, Marketing, Retail Operations and NSW retail teams
Maintain an autonomous field-based schedule with weekly store visits across NSW
Support floor teams during weekend store operating hours when required
Deliver KPIs covering sales, SDC consultations and appointments,



retail productivity, store execution, team performance, events, budget adherence and ROI
Requirements
Proven experience in Area Sales, Field Sales, Key Account Sales, Retail Management or a similar commercial retail role, preferably within the beauty, cosmetics or premium/luxury retail industry
Demonstrated track record of growing sales and achieving commercial targets across Department Store, Specialty Store or other premium retail channels
Experience developing and executing customer, account or store-level plans, translating commercial strategies into effective retail execution
Proven experience leading, coaching and developing frontline retail teams, such as Counter Managers, Beauty Advisors or Beauty Influencers, with a strong focus on sales productivity, service excellence and engagement
Experience with consultation-led, appointment-based or clienteling service models, such as skin diagnostics, SDC, CRM or personalised selling, is highly regarded
Strong understanding of retail execution, including visual merchandising, promotional compliance, product launches, stock management and maintaining high store presentation standards
Strong commercial and analytical capability, with the ability to interpret sales data, identify trends and opportunities, and translate insights into practical actions to improve sales and profitability
Experience working effectively with retailers, distributors and internal cross-functional teams, with robust communication, influencing and negotiation skills
Robust interpersonal skills, a positive and collaborative demeanour,



and the ability to coach, challenge and provide constructive feedback to frontline teams and stakeholders
Highly organised and self-directed, with the ability to manage an autonomous field-based calendar, prioritise store visits and respond effectively to changing business needs
Willingness and ability to travel regularly across NSW to visit stores, attend and host retailer meetings, conduct coaching, support events and undertake other field activities
Proficient in Microsoft Excel, including VLOOKUP/XLOOKUP and Pivot Tables, with the ability to analyse sales and retail performance data; proficient in PowerPoint for reporting and presentations
Commercially minded and ROI-focused, with strong accountability, resilience and adaptability to perform effectively in a fast-paced and results-oriented retail environment
Passionate about beauty, customer experience and premium retail, with a solid appreciation for delivering high standards of brand, service and commercial excellence
Core Competencies
Demonstrates strong capabilities in driving sales performance and retail execution while effectively managing and developing frontline retail teams.
Proficient in analyzing sales data and implementing strategies to enhance customer engagement and operational standards.
Highest-signal resume keywords
Area Sales Management
Retail Management
Sales Data Analysis
Team Development
Visual Merchandising
Hard Skills
Sales Performance
Retail Execution
Clienteling
Stock Management
Promotional Compliance
Sales Target Achievement
Budget Control
KPI Delivery
CRM Implementation
Consultation-Led Service
Soft Skills
Coaching
Communication
Interpersonal Skills
Collaboration
Organizational Skills
Industry Keywords
Beauty Retail
Cosmetics
Premium Retail
Luxury Retail
Department Store
Tools & Technologies
Microsoft Excel
Microsoft PowerPoint
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📌 Area Sales Manager (Sydney)
🏢 Jobtailor
📍 Sydney