Evolve the technical foundations of Xero's global SEM program
Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operations
Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
Establish validation, guardrails and measurement for AI-driven systems
Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology to the SEM ecosystem
Explore and test emerging search and AI capabilities for commercial advantage
Collaborate with the Head of SEM, SEM specialists, CRO, Performance Marketing and wider cross-functional teams
Share expertise and mentor team members
Requirements
Deep, hands-on SEM expertise
Experience managing large-scale, multi-market Paid Search programs
Robust understanding of Google Ads, SA360, modern bidding and automation
Proven technical builder capability designing and deploying automation, workflows or technical solutions
Hands‐on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar




Strong analytical and problem-solving skills
Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
Willingness to share knowledge, mentor others and elevate team capability
Core Competencies
Demonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and data integration.
Proven ability to design and implement scalable solutions while mentoring team members and influencing stakeholders.
Highest-signal resume keywords
Deep SEM Expertise
Google Ads Proficiency
Automation Design and Deployment
AI and Workflow Orchestration Tools
Analytical and Problem-Solving Skills
Hard Skills
SEM Program Management
Automated Bidding Systems
Technical Solution Design
Data Integration
Performance Marketing
Soft Skills
Mentoring
Influencing Stakeholders
Collaboration
Industry Keywords
Paid Search
AI-Driven SEM
Workflow Automation
Cross-Functional Collaboration
Tools & Technologies
Google Ads
SA360
Tray.ai
AirOps
N8n
Make
Zapier
OpenAI
Claude
#J-*****-Ljbffr

📌 Senior Sem Manager (Melbourne)
🏢 Jobtailor
📍 Melbourne