Own the ANZ social strategy, channel mix and content calendar across run, outdoor and sportstyle
Translate global campaigns, seasonal brand moments and product priorities into platform-native local content
Set and protect Salomon's local tone of voice across captions, comments and broadcast channels
Build, grow and foster the Salomon ANZ community across comments, DMs, broadcast channels and community groups
Connect online communities to offline runs, events and activations, and bring those moments back onto social channels
Track social, sport and cultural trends and decide which opportunities Salomon should pursue
Create and publish reactive content quickly, including capturing and editing content on the fly
Build and manage a local network of KOLs, athletes and ambassadors
Identify new talent and write creator briefs that protect brand and product messaging
Feed social requirements into shoot planning so channel-first assets are captured
Report on channel and content performance against agreed metrics and optimize future activity
Collaborate with the Head of Marketing, brand and product teams, and external creative, photo and video partners
Requirements
Proven track record building and sustaining an engaged online community across comments, DMs and broadcast channels
Immersed in the ANZ run, outdoor and sportstyle consumer, their media consumption and shopping habits




Comfortable capturing and editing strong content quickly and independently
Experience briefing skilled photo and video teams
Demonstrated experience in social media and/or community management
Experience ideally on the brand side or agency side within sport, outdoor, fashion or lifestyle
Ability to use social, web and commercial data to support decisions and uncover opportunities
Experience owning creative and talent management
Understanding of Instagram, TikTok, YouTube, Strava and emerging platforms
Core Competencies
Demonstrates expertise in building and managing engaged online communities, with a strong ability to create platform-native content and leverage social media insights for strategic decision-making.
Proficient in capturing and editing content quickly while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Community Management
Content Creation
Social Media Strategy
Data-Driven Decision Making
Creative Briefing
Hard Skills
Content Editing
Social Media Management
Community Engagement
Performance Reporting
Trend Analysis
Soft Skills
Collaboration
Communication
Creativity
Industry Keywords
Sport
Outdoor
Fashion
Lifestyle
KOL Management
Tools & Technologies
Instagram
TikTok
YouTube
Strava
#J-*****-Ljbffr

📌 Social Media Lead (Victoria)
🏢 Jobtailor
📍 Victoria