Format: Full-time or part-time is also under consideration; hybrid with a few days at the client's office
Duration: 12-month fixed-term contract, with possibility of extension
Category: Premium/lifestyle beverage brand
We're looking for a Social Media & Community Manager to lead always-on social and community management for a well-known Australian lifestyle beverage brand that requires someone who understands Australian tone: warm, witty, familiar, relaxed, social-first, and never forced.
This role sits across social publishing, community management, social listening, content calendar management, campaign support, copywriting, creative localisation, CRM/email support, and monthly reporting.
The brand already has strong creative and local nuance support through its Sydney-based brand team and studio, so this person does not need to be the full creative authority.
But they do need strong enough tone, judgement, and brand instinct to manage day-to-day community responses without needing every comment approved.
About The Role
Social & community management
Manage day-to-day community engagement across owned social channels, including Facebook, Instagram, and other relevant platforms
Monitor and respond to comments, messages, and community interactions in the brand's tone of voice
Moderate conversations and elevate customer, brand, or reputation issues when needed, delicately balancing engagement, non-responsiveness, and escalations
Conduct social listening, sentiment monitoring, and identify opportunities across competitor, retailer, influencer, and partner communities
Content, copywriting & publishing
Manage the editorial calendar, social publishing workflow, and platform scheduling
Write engaging social copy across platforms, including paid social copy where required
Localise and project-manage global, regional, or studio-led creative assets by coordinating approvals and ensuring content goes live correctly and on time
Maintain channel hygiene, including profile updates, links, platform settings, and publishing approvals




Social-first ideas, CRM & reporting
Identify emerging social, cultural, platform, and consumer trends to help the brand stay relevant at the beat of social
Generate always-on content ideas, reactive content opportunities, and social-first concepts and contribute to annual content strategy over time
Support campaign, influencer, CRM, EDM/newsletter, and activation moments by collaborating with cross-functional teams
Provide monthly social reporting, recommendations, and performance optimisation to provide strategic insigths on what is working, what is not, and where the brand can sharpen performance
About You
You have 3-5+ years' experience in social media and community management, digital marketing, content, or brand communications
You have managed branded social channels for consumer, FMCG, beverage, lifestyle, or culture-led brands
You have excellent English copywriting skills and understand Australian social tone, humour, restraint, timing, and cultural cues
You are confident managing communities, conversations, comments, and escalations without regular approvals
You can work with an in-house creative studio without relying on them for every caption or comment
You understand Facebook, Instagram, Reels, Stories, and evolving social platforms
You can manage content calendars, approvals, publishing workflows, and reporting independently
Experience with influencer campaigns, paid social, EDM/email marketing, Canva, Adobe Creative Suite, or social listening tools would be a solid advantage
Please Note
Due to the high volume of applications, we unfortunately can't get back to every one of you, and only successful applicants will be contacted.
When you share your details with us, we consider this as consent for us to use your data during the application process.
We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos.
At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we're hiring.
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📌 Social Media & Community Manager (Sydney)
🏢 MASH
📍 Sydney