We are seeking a CRM Manager to join a global luxury brand embarking on a large digital transformation.
You will own and operate our customer relationship marketing function.
This role sits within the Digital Performance team and is central to how we acquire, retain, and grow the value of our customer base.
We require the candidate to have expertise with Salesforce Marketing Cloud, not just in theory, but in practice.
You will be hands-on: building journeys, executing campaigns, managing data, and reporting on performance.
Responsibilities:
Define and execute the CRM strategy, aligned to commercial priorities and the broader digital performance roadmap
Maintain and continuously improve the marketing technology stack, ensuring SFMC is optimised for capability and performance
Lead first-party data capture, enrichment, and segmentation strategy in line with the CDP and customer data roadmap
Customer Lifecycle & Campaign Management
Develop and execute the full customer lifecycle strategy — onboarding, retention, reactivation, and winback — through personalised, trigger-based communications
Build, deploy, and optimise email and SMS campaigns end-to-end: brief, build, deploy, test, analyse
Manage the CRM campaign calendar, ensuring timely delivery across all markets and alignment with broader marketing activity
Drive customer acquisition into CRM programs and maximise lifetime value through targeted,



commercially focused communications
Conduct RFM analysis and post-campaign reporting, communicating performance and recommendations clearly to the business
Data, Insights & Reporting
Monitor, analyse, and report on CRM performance — open rates, click-through, revenue attribution, list health, churn, and customer database growth
Share actionable customer insights with the broader business to inform commercial decisions and identify opportunities
Maintain CRM database health: list management, data hygiene, suppression management, and compliance
Ensure ongoing compliance with the Australian Privacy Act **** and applicable international privacy legislation
Skills Required:
MUST HAVE solid hands-on exp with SFMC.
5+ years in CRM and digital marketing.
Commercially minded - You think in terms of revenue, retention, and customer value — not just campaign metrics.
CRM is a commercial channel, and you treat it that way.
Strong analytical capability — comfortable with RFM analysis, segmentation, A/B testing, attribution, and campaign performance reporting.
Proven ability to manage complex campaign programs from brief to post-campaign analysis, independently and at pace.
BONUS - Direct experience in retail or consumer products — understanding the commercial rhythms, promotional cadences, and customer behaviours of a retail environment.
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📌 Crm Manager (Sydney)
🏢 DeVision Recruitment
📍 Sydney