The role
We've built one of the highest-rated online-first clinics in Australia - but we're not yet telling that story. That's where you come in.
A typical loop looks like this
Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on
Shape it into a campaign: sharp messaging and a clear call to action
Build the assets using our brand book, templates and AI tools
Ship it across channels - EDM, in-app, Meta and Google Ads
Set up a quick feedback loop, measure what works, manage the spend, and iterate
What you'll do
Find the insight:
analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
Own the campaign:
take an insight from concept to results - messaging, creative direction, calls to action
Run the channels:
EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency
Measure and iterate:
build fast testing loops, report clearly, and let the data drive the next move
Lead the work:
partner with engineering, PR and external agencies and represent marketing in cross-business decisions
Grow the mission:
contribute to our thought leadership and help market for the clinicians who make Abby possible
What you'll bring




Marketing experience spanning data analysis and hands-on campaign execution
A proven knack for turning data into insight, and insight into campaigns that perform
Strong copywriting and messaging - you can write a call to action people actually respond to
Hands-on experience across EDM, Google Ads, Meta and in-app channels
Comfort building testing frameworks and managing budget against results
Experience creating assets from a brand book, templates and AI tools, and managing creative agencies
The autonomy to own your work end-to-end, navigate ambiguity, and lift the people around you
Bonus —
experience in healthcare, another regulated industry, or a high-growth consumer/tech environment
Why you'll want this
Real impact: your work helps more than 1% of Australia get better, more continuous care
A rare dataset and a ~$4m channel budget to put your insights to work
End-to-end ownership - you'll shape the strategy, not just execute someone else's
A mission-led team backed by patient, impact-focused investors
Hybrid working in Sydney (min. 3 days/week in our office)
Compensation - $110 - $130k
#J-*****-Ljbffr

📌 Marketing Manager (Sydney)
🏢 Abby Health - Quality Care, 100% Online.
📍 Sydney