Own the entire marketing function, driving both strategy and execution.
Lead the go-to-market strategy, build brand presence, and create predictable growth engines.
Partner with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate market penetration.
Requirements
Define and execute the client's go-to-market (GTM) strategy in alignment with company objectives.
Position the client as a thought leader in fleet management SaaS, shaping the category narrative.
Build, lead, and mentor a high-performing marketing team.
Own the full-funnel demand generation engine across digital, content, events, and partnerships.
Develop ABM (Account-Based Marketing) strategies to target key customer segments.
Implement and optimize lifecycle campaigns to drive MQL SQL closed-won conversion.
Build a differentiated brand identity that resonates with target customers.
Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
Collaborate with Product to launch new features with solid positioning and adoption strategies.
Establish KPIs, dashboards, and attribution models to measure marketing ROI.
Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
Implement scalable MarTech stack to automate workflows and improve efficiency.
8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
Proven success in building demand gen engines and scaling pipeline in SaaS environments.
Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.




Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
Exceptional storytelling, positioning, and communication skills.
Experience hiring, developing, and leading marketing teams.
A strategic operator who can see the big picture and execute with precision.
Data-driven, but creative and brand-minded.
Thrives in a startup environment - comfortable with ambiguity, resourceful, and hands-on.
Passionate about mobility, SaaS, and scaling transformative technologies.
Core Competencies
Demonstrates expertise in developing and executing go-to-market strategies, building demand generation engines, and leading high-performing marketing teams in the B2B SaaS sector. Proficient in leveraging modern MarTech tools to optimize marketing efforts and drive measurable results.
Highest-signal resume keywords
Go-To-Market Strategy
Demand Generation
Account-Based Marketing (ABM)
Marketing Team Leadership
RevOps Understanding
ATS Optimization Keywords
Hard Skills
Demand Generation Engine
Lifecycle Campaign Optimization
KPI Establishment
Full-Funnel Analytics
Brand Positioning
Content Strategy
Storytelling
Market Penetration
Sales-Marketing Alignment
Growth Strategy
Soft Skills
Exceptional Communication
Creative Problem-Solving
Strategic Thinking
Resourcefulness
Mentoring
Industry Keywords
B2B SaaS
Fleet Management
Growth-Stage Startups
Mobility
Transformative Technologies
Tools & Technologies
HubSpot
Salesforce
ABM Platforms
Marketing Automation Tools
MarTech Stack
#J-*****-Ljbffr

📌 Head Of Marketing (Sydney)
🏢 Jobtailor
📍 Sydney