Job Description
We're on the hunt for an experienced Product Marketing Manager for our world-class TRA Tracking offering. You'll move confidently between insight, strategy and execution, own and evolve product positioning and messaging, lead go-to-market activity, build enablement and education, and bring the voice of the customer and market into product decisions.
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Product Marketing is a newly established discipline at TRA, so we're after someone who brings the initiative, skill and prior experience to grow it well. We've set the foundations – you'll expand, iterate, and build it out. As a valued member of TRA's marketing team, you'll be the only dedicated product marketer in the business
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This is a highly cross-functional role, working closely with TRA's product, design, marketing, content, sales and client service teams, and will suit a practical builder who can create clarity, establish repeatable ways of working, and get high-quality work into market.
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This role is open to applicants in Sydney, Melbourne or Auckland. It is full time, and hybrid.
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About TRA
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The Research Agency (TRA) is a leading market research agency. We practice the art of knowing people - combining behavioural science, culture, data and creativity to solve complex problems for organisations across Australia and beyond.
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We're curious by nature, rigorous in thinking, and driven by ideas that make a meaningful difference.
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Product Marketing is a newly established discipline at TRA, and this role will continue building it up. You'll own and evolve positioning and messaging for TRA Tracking - including the stories behind our methodology, data quality and emerging data approaches - and lead go-to-market activity from launch through to adoption.
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You'll be the dedicated product marketer in the business and a core part of TRA's marketing and content team. It's a highly cross-functional role, partnering closely with Product, Marketing, Content, Design, Research,



Rev Ops and Sales and Client Services to bring the voice of the customer into every product decision.
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This will suit a practical, creative person who can create clarity from ambiguity, establish repeatable ways of working, and get high-quality work into market.
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What You'll Do:
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Own and evolve product positioning and messaging, translating customer and market insight into clear, defensible points of view and product priorities.
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Test and measure how positioning lands across the funnel, refining the story and prioritising where to invest next.
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Lead go-to-market strategy for product launches and updates - from audience definition and positioning through content, rollout and post-launch optimisation.
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Coordinate cross-functional launch activity so internal teams are aligned and equipped to communicate value with confidence.
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Build and maintain a practical library of sales, customer and partner collateral, including proof points, technical narratives and objection-handling tools.
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Design and deliver enablement training with subject‐matter experts, measuring improvements in knowledge and confidence.
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Create customer education across the lifecycle - from pre‐sale through onboarding, adoption, renewal and advocacy.
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Establish repeatable workflows and measurement so positioning, launches and enablement content stay current and effective.
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5+ years' experience across marketing, or 3+ experience across product marketing
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Ability to turn complexity into a clear, credible and engaging narrative
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Excellent written and verbal communication skills, with experience adapting content for different audiences and channels
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Strong product and go-to-market understanding, with commercial acumen and confidence representing the customer perspective
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An analytical, data‐informed approach to prioritisation and measuring impact
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A collaborative working style, comfortable building trust across functions while working independently when needed
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Nice to have: experience with B2B products or platforms in a high‐growth setting, knowledge of brand tracking or market research methodologies, and experience enabling agency or channel partners.
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You're a self‐starter who thinks strategically, builds systems, and enjoys turning ambiguity into a story the whole business can get behind.
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Real ownership and influence over how the brand shows up
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Smart, collaborative people who value curiosity and rigour
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Work that blends creativity, data and human insight
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A culture that encourages learning, experimentation and impact
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We are an award‐winning agency that values innovation and transformative thinking. TRA has been named Research Agency of the Year, AU/NZ, B&T; Awards ****. TRA has also been awarded AFR BOSS Most Innovative Company, Professional Services *****), Gold for Campaign Asia‐Pacific Market Research Agency of the Year and Silver for Independent Agency of the Year, in Australia and New Zealand in ****, and most recently won Global Gold at the **** ESOMAR Awards for Excellence in Global Research.
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We have regular social events, some flexibility to work from home, and a competitive salary package to underpin the experience!
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If you're excited by building something from scratch, shaping how a product is understood, and helping a strong brand grow smarter and louder, we'd love to hear from you.

📌 Product Marketing Manager (South Australia)
🏢 TRA
📍 South Australia