Melbourne b ased

Experience Hybrid working arrangements in a flexible environment

12 month fixed-term contract

We're REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Marketing Automation Manager (SFMC and Braze) sits within the Marketing Operations team - which is a part of the broader Audience & Marketing team.

The Marketing Operations team is focused on creating the capability to enable relevancy and personalisation of experiences enterprise-wide, through the development of people, processes, data and marketing technology.

This role will support the enablement and delivery of customer (B2B) lifecycle marketing programs in Salesforce Marketing Cloud and eventually Braze - for the purpose of driving awareness and engagement of products, reach revenue targets and maintain customer sentiment through best practice campaign and journey development/execution.

This role is ideal for anyone highly technically proficient in SFMC, but keen to expand their platform experience into also learning and adopting Braze.

The core areas the Marketing Automation Manager will operate in are:

- Campaign use-case enablement
- Marketing data management (in-platform)
- Platform management
- Campaign management




- Campaign documentation
- P roject manage ment
- Process development, implementation & documentation

What the role is all about

- Campaign management, solution design and builds :
- Work with the Customer Lifecycle Marketing team and broader Marketing Operations team to define and refine business requirements for complex campaign and personalisation use cases across all customer products and lines of business
- Ownership and optimisation of programs and journeys to ensure optimal performance
- Provide guidance on analytics and experimentation best practices - enable business reporting solutions
- Development of thorough QA test plans and effective issue resolution practices
- Configure and customise Salesforce Marketing Cloud applications (Email Studio, Mobile Connect, Contact Builder, Automation Studio, Journey Builder & Web Studio)
- Ensure we implement marketing and automation best practices into every design and build
- Collaborate with Marketing, Product, Data and Tech stakeholders to develop scalable and reusable solutions, including new data integrations

- Platform management:

- Email deliverability management and maintenance, sender reputation expert
- Spam and privacy compliance expert and advocate
- Manage platform software updates and business system/channel health reviews




- Maintain thorough documentation practices in core git repos - ensure technical and campaign documentation is discoverable/accessible for key stakeholders.
- Manage user account creation and deletion requests

- Operational excellence:

- Participate in and help to drive sprint planning. Support with the delivery management of customer initiatives
- Help to identify, optimise and increase efficiencies in operational ways of working
- Effectively develop and manage stakeholder relationships across a variety of teams, roles and levels of technical understanding.
- Confident managing multiple complex priorities and effective at communicating, negotiating and influencing towards desired outcomes

- Skills & training:

- Provide capability and technical training for Lifecycle Engagement team members where required
- Provide ongoing technical campaign support to Campaign Managers and Specialists across the Customer business
- Share marketing automation learnings, recent developments and efficiencies across the business by sharing knowledge with key stakeholders and presenting in relevant forums
- Participate in Braze training, onboarding and solution refinement sessions to develop a strong foundational understanding of the differences between SFMC and Braze platforms and best practices.

Who we're looking for

- Great attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production.
- Has extensive experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys.
- Experienced and confident in SFMC where you have been the go-to for anything technical.
- Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc
- Perseverance

#J-18808-Ljbffr

📌 Marketing Automation Manager (SFMC and Braze) (Melbourne)
🏢 Reagroup
📍 Melbourne