Role Overview

Reporting to the Managing Director, you'll lead the brand's marketing strategy across all channels and markets, driving brand growth, commercial performance, customer engagement, and market expansion.

Role Overview

Reporting to the Managing Director, you'll lead the brand's marketing strategy across all channels and markets, driving brand growth, commercial performance, customer engagement, and market expansion. Ideal for a strategic marketing leader who enjoys combining big picture thinking with execution, this role will help shape the future of a leading skilled skincare brand.

HowYou'llMakeanImpact

- Lead and execute marketing strategy, aligning initiatives with business objectives and revenue targets.
- Drive brand growth and commercial performance through integrated, customer focused marketing initiatives.
- Ownbrandpositioning,identity,andcustomerexperienceacrossalltouchpoints.
- Lead end-to end campaign development, from concept and creative briefing through to execution and performance analysis.
- Developandmanagetheannualmarketingcalendaracrossbrand,product,andcommercial
- Overseedigital,social,influencer,andcontentstrategiestodriveawareness,engagement,andconversion.




- Leadmarketingstrategyandexecutionfornewproductlaunches,ensuringstronggo-to-marketoutcomes.
- PartnercloselywithSales,Product andexternalagenciestodeliverintegratedmarketinginitiatives.
- Identifyandexecutestrategicbrandpartnershipsthatenhanceawarenessandcredibility.
- Owntheannualmarketingbudget,monitorROI,optimiseinvestment,andprovideperformanceinsightstoseniorleadership.
- LeadanddeveloptheMarketingCoordinatorwhilefosteringahigh-performing,collaborativeteamculture.

WhatYou'llBringtotheTeam

- Minimum7years'experienceinaseniormarketingrole
- Demonstratedexperiencedevelopingandexecutingintegratedmarketingstrategiesthatdrivecommercialoutcomes
- Provenexperiencemanagingbrand,campaignandproductmarketinginitiatives
- Strongexperienceacrossdigitalmarketing,socialmedia,influencermarketingandeCommerceactivities
- Demonstratedexperienceleadingproductlaunchesandgo-to-marketstrategies
- Experiencemanagingmarketingbudgetsanddeliveringmeasurablereturnoninvestment
- Provenexperiencemanagingagencies,externalpartnersandcross-functionalstakeholdergroups
- Experienceleadinganddevelopingteammembers
- Experienceworkinginabeauty,skincare,wellness,retailorconsumergoodsbusinessispreferredbutnotessential.

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📌 Head of Marketing (New South Wales)
🏢 Sharp & Carter
📍 New South Wales