- Own the ANZ social strategy, channel mix and content calendar across run, outdoor and sportstyle
- Translate global campaigns, seasonal brand moments and product priorities into platform-native local content
- Set and protect Salomon’s local tone of voice across captions, comments and broadcast channels
- Build, grow and foster the Salomon ANZ community across comments, DMs, broadcast channels and community groups
- Connect online communities to offline runs, events and activations, and bring those moments back onto social channels
- Track social, sport and cultural trends and decide which opportunities Salomon should pursue
- Create and publish reactive content quickly, including capturing and editing content on the fly
- Build and manage a local network of KOLs, athletes and ambassadors
- Identify new talent and write creator briefs that protect brand and product messaging
- Feed social requirements into shoot planning so channel-first assets are captured
- Report on channel and content performance against agreed metrics and optimize future activity
- Collaborate with the Head of Marketing, brand and product teams, and external creative, photo and video partners

Requirements

- Proven track record building and sustaining an engaged online community across comments, DMs and broadcast channels
- Immersed in the ANZ run, outdoor and sportstyle consumer, their media consumption and shopping habits




- Comfortable capturing and editing strong content quickly and independently
- Experience briefing qualified photo and video teams
- Demonstrated experience in social media and/or community management
- Experience ideally on the brand side or agency side within sport, outdoor, fashion or lifestyle
- Ability to use social, web and commercial data to support decisions and uncover opportunities
- Experience owning creative and talent management
- Understanding of Instagram, TikTok, YouTube, Strava and emerging platforms

Core Competencies

Demonstrates expertise in building and managing engaged online communities, with a strong ability to create platform-native content and leverage social media insights for strategic decision-making. Proficient in capturing and editing content quickly while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

- Community Management
- Content Creation
- Social Media Strategy
- Data-Driven Decision Making
- Creative Briefing

Hard Skills

- Content Editing
- Social Media Management
- Community Engagement
- Performance Reporting
- Trend Analysis

Soft Skills

- Collaboration
- Communication
- Creativity

Industry Keywords

- Sport
- Outdoor
- Fashion
- Lifestyle
- KOL Management

Tools & Technologies

- Instagram
- TikTok
- YouTube
- Strava

#J-18808-Ljbffr

📌 Social Media Lead (Kingston)
🏢 Jobtailor
📍 Kingston