- Own the entire marketing function, driving both strategy and execution.
- Lead the go-to-market strategy, build brand presence, and create predictable growth engines.
- Partner with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate market penetration.

Requirements

- Define and execute the client's go-to-market (GTM) strategy in alignment with company objectives.
- Position the client as a thought leader in fleet management SaaS, shaping the category narrative.
- Build, lead, and mentor a high-performing marketing team.
- Own the full-funnel demand generation engine across digital, content, events, and partnerships.
- Develop ABM (Account-Based Marketing) strategies to target key customer segments.
- Implement and optimize lifecycle campaigns to drive MQL SQL closed-won conversion.
- Build a differentiated brand identity that resonates with target customers.
- Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
- Collaborate with Product to launch new features with strong positioning and adoption strategies.
- Establish KPIs, dashboards, and attribution models to measure marketing ROI.
- Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
- Implement scalable MarTech stack to automate workflows and improve efficiency.
- 8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
- Proven success in building demand gen engines and scaling pipeline in SaaS environments.
- Robust understanding of RevOps, sales-marketing alignment, and full-funnel analytics.




- Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
- Exceptional storytelling, positioning, and communication skills.
- Experience hiring, developing, and leading marketing teams.
- A strategic operator who can see the big picture and execute with precision.
- Data-driven, but creative and brand-minded.
- Thrives in a startup environment - comfortable with ambiguity, resourceful, and hands-on.
- Passionate about mobility, SaaS, and scaling transformative technologies.

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies, building demand generation engines, and leading high-performing marketing teams in the B2B SaaS sector. Proficient in leveraging modern MarTech tools to optimize marketing efforts and drive measurable results.

Highest-signal resume keywords

- Go-To-Market Strategy
- Demand Generation
- Account-Based Marketing (ABM)
- Marketing Team Leadership
- RevOps Understanding

ATS Optimization Keywords

Hard Skills

- Demand Generation Engine
- Lifecycle Campaign Optimization
- KPI Establishment
- Full-Funnel Analytics
- Brand Positioning
- Content Strategy
- Storytelling
- Market Penetration
- Sales-Marketing Alignment
- Growth Strategy

Soft Skills

- Exceptional Communication
- Creative Problem-Solving
- Strategic Thinking
- Resourcefulness
- Mentoring

Industry Keywords

- B2B SaaS
- Fleet Management
- Growth-Stage Startups
- Mobility
- Transformative Technologies

Tools & Technologies

- HubSpot
- Salesforce
- ABM Platforms
- Marketing Automation Tools
- MarTech Stack

#J-18808-Ljbffr

📌 Head of Marketing (New South Wales)
🏢 Jobtailor
📍 New South Wales