As our Victorian Sales Representative, you'll be the face of Holgate across Melbourne and regional Victoria. Your focus will be on growing our presence, strengthening relationships with existing customers, identifying current opportunities, and ensuring more people discover and enjoy Holgate beer. No two days are the same. You'll spend your time visiting venues and bottle shops, presenting our range, organising tastings and events, and working closely with our passionate team to grow the Holgate brand.

Key responsibilities

Building and maintaining strong relationships with on-premise and off-premise customers

Identifying and securing new business opportunities across your territory

Planning and delivering beer tastings, events and promotional activities

Managing your sales territory efficiently and achieving sales targets

Representing Holgate with professionalism, enthusiasm and authenticity

Educating customers about our beers, brewing history and independent story

Providing regular reporting and market feedback to the team

About you

At least 2 years' experience in a sales role (beverage or hospitality industry experience highly regarded)

Excellent communication and relationship-building skills

A self-motivated approach and the ability to work independently





Strong organisational and time management skills

Experience planning tastings, events or promotional activities

Confidence using Excel, Google Workspace and sales reporting tools

A current driver's licence and Responsible Service of Alcohol (RSA) certification

A genuine passion for craft beer and sharing that passion with others

About us

Holgate, our brewery and brewpub in the beautiful village of Woodend, just an hour from Melbourne in the Macedon Ranges, continues to champion quality, creativity and authenticity in every beer we produce. Our beers are made to be shared, and so is our passion for them. At Holgate, we're more than just a brewery—we're a close-knit team passionate about making exceptional beer and creating memorable experiences.

Competitive salary plus an attractive commission component to help you share in the success you achieve

Laptop and mobile phone

A welcoming, supportive and passionate team culture

The opportunity to represent one of Australia's most respected independent craft breweries

Opportunities for professional growth within Australia's thriving craft beer industry

What can I earn as a Sales Representative

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📌 Sales Representative (Melbourne)
🏢 Holgate Brewhouse
📍 Melbourne