The role

We’ve built one of the highest-rated online-first clinics in Australia - but we’re not yet telling that story. That’s where you come in.

A typical loop looks like this

- Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on
- Shape it into a campaign: sharp messaging and a clear call to action
- Build the assets using our brand book, templates and AI tools
- Ship it across channels - EDM, in-app, Meta and Google Ads
- Set up a fast feedback loop, measure what works, manage the spend, and iterate

What you’ll do

- Find the insight: analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
- Own the campaign: take an insight from concept to results - messaging, creative direction, calls to action
- Run the channels: EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency
- Measure and iterate: build fast testing loops, report clearly, and let the data drive the next move
- Lead the work: partner with engineering, PR and external agencies and represent marketing in cross-business decisions
- Grow the mission: contribute to our thought leadership and help market for the clinicians who make Abby possible

What you’ll bring





- Marketing experience spanning data analysis and hands-on campaign execution
- A proven knack for turning data into insight, and insight into campaigns that perform
- Robust copywriting and messaging - you can write a call to action people actually respond to
- Hands-on experience across EDM, Google Ads, Meta and in-app channels
- Comfort building testing frameworks and managing budget against results
- Experience creating assets from a brand book, templates and AI tools, and managing creative agencies
- The autonomy to own your work end-to-end, navigate ambiguity, and lift the people around you
- Bonus — experience in healthcare, another regulated industry, or a high-growth consumer/tech environment

Why you’ll want this

- Real impact: your work helps more than 1% of Australia get better, more continuous care
- A rare dataset and a ~$4m channel budget to put your insights to work
- End-to-end ownership - you’ll shape the strategy, not just execute someone else’s
- A mission-led team backed by patient, impact-focused investors
- Hybrid working in Sydney (min. 3 days/week in our office)
- Compensation - $110 - $130k

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📌 Marketing Manager (New South Wales)
🏢 Abby Health - Quality Care, 100% Online.
📍 New South Wales