We’re looking for a creative and proactive Social Media Executive to join our team and help grow our presence across key social media platforms.

This is a great opportunity for someone who understands social media, enjoys creating engaging content, and wants to build hands‑on experience in content, campaigns and community growth.

Key Responsibilities

- Manage day-to-day content across social media platforms, including Instagram, TikTok, Xiaohongshu (RED) and other relevant channels
- Plan, create and publish engaging social content aligned with brand and campaign objectives
- Support content calendars, campaign planning and key marketing initiatives
- Monitor social trends, platform updates and competitor activity to identify new content opportunities
- Engage with online communities and help grow audience reach and engagement
- Track and analyse content performance and provide recommendations for optimisation
- Work closely with internal teams, designers, creators and external partners to deliver campaigns




- Support influencer/KOL collaborations and other social media initiatives where required

What We’re Looking For

- 1–2 years of experience in social media, content marketing or a related role; strong graduates with relevant experience are also welcome
- Positive understanding of major social media platforms and current content trends
- Strong content sense with the ability to identify what makes content engaging and shareable
- Experience with Xiaohongshu (RED), TikTok or Instagram is highly regarded
- Good written and verbal communication skills
- Organised, proactive and comfortable working in a fast-paced environment
- Basic content creation, video editing or design skills are a plus

If you’re passionate about social media, content and digital culture, we’d love to hear from you.

#J-18808-Ljbffr

📌 Social Media Executive (Melbourne)
🏢 HungryPanda Ltd 熊猫外卖
📍 Melbourne