- Evolve the technical foundations of Xero’s global SEM program
- Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operations
- Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
- Establish validation, guardrails and measurement for AI-driven systems
- Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
- Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology to the SEM ecosystem
- Explore and test emerging search and AI capabilities for commercial advantage
- Collaborate with the Head of SEM, SEM specialists, CRO, Performance Marketing and wider cross-functional teams
- Share expertise and mentor team members

Requirements

- Deep, hands-on SEM expertise
- Experience managing large-scale, multi-market Paid Search programs
- Strong understanding of Google Ads, SA360, modern bidding and automation
- Proven technical builder capability designing and deploying automation, workflows or technical solutions
- Hands‑on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar




- Solid analytical and problem-solving skills
- Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
- Willingness to share knowledge, mentor others and elevate team capability

Core Competencies

Demonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and data integration. Proven ability to design and implement scalable solutions while mentoring team members and influencing stakeholders.

Highest-signal resume keywords

- Deep SEM Expertise
- Google Ads Proficiency
- Automation Design and Deployment
- AI and Workflow Orchestration Tools
- Analytical and Problem-Solving Skills

Hard Skills

- SEM Program Management
- Automated Bidding Systems
- Technical Solution Design
- Data Integration
- Performance Marketing

Soft Skills

- Mentoring
- Influencing Stakeholders
- Collaboration

Industry Keywords

- Paid Search
- AI-Driven SEM
- Workflow Automation
- Cross-Functional Collaboration

Tools & Technologies

- Google Ads
- SA360
- Tray.ai
- AirOps
- N8n
- Make
- Zapier
- OpenAI
- Claude

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📌 Senior SEM Manager (Melbourne)
🏢 Jobtailor
📍 Melbourne