Working with over 3,000 C-level executives from Australia and New Zealand annually, ADAPT is a market-leading research, advisory and multi-channel events company in the region.

Our vision is to make Australia & New Zealand more commercially competitive, differentiated and productive on the global stage. We do this by working closely with business and technology leaders across enterprise and government organisations – equipping them with the knowledge, relationships, inspiration and tools they need to gain an advantage.

When you join ADAPT, you will set your career on track for outstanding achievement with a company that knows no limits. ADAPT has consistently achieved double-digit growth by steering clients toward the right decisions with locally focused business and technology insights and community access they can’t find anywhere else.

About the role

This role provides broad, hands-on marketing execution support across ADAPT's two core audiences, vendor-side and end-user-side. The role manages ADAPT's microsites and landing pages, coordinates event marketing activity, and executes email marketing campaigns. The main tools used in this role are HubSpot, WordPress and Claude. This will be a marketing generalist role, well suited to someone looking to gain broad exposure across marketing.

What you will do

- Build, update and maintain websites, portals and landing pages in WordPress and HubSpot across all events and campaigns.
- Keep event agendas, speaker photos, logos and other web content accurate, on-brand and error-free across both audience-facing sites.
- Execute GTM campaign activity end-to-end under the direction of the Marketing Director.
- Build and send email marketing campaigns and nurture sequences in HubSpot.




- Support delegate acquisition and private roundtable coordination, including invitations, registrations and follow-up communications in HubSpot.
- Report on marketing campaign performance and provide insights to the team.
- Support marketing activity across both ADAPT's vendor and end-user audiences.
- Provide flexible, hands-on support across content, operations, digital and campaign functions as priorities shift.
- Work closely with the wider marketing team on ad hoc tasks and projects, gaining exposure across the full marketing function.

What you will need

- Tertiary qualification in Marketing, Communications, Business or a related discipline, or equivalent experience.
- Experience in a B2B marketing role, ideally within technology, IT services or B2B events.
- Working knowledge of HubSpot and WordPress, or a strong aptitude to learn quickly.
- Excellent attention to detail, with a high standard of accuracy across web and campaign content.
- Strong prioritisation skills, comfortable managing multiple concurrent tasks and deadlines.
- Clear, professional written communication skills for email and web content.
- Genuine curiosity to build broad marketing capability across content, digital and campaign execution.
- Comfortable working in a fast-paced, fast-moving environment.

What we offer

In addition to an outstanding culture, team, and work environment, this ready-to-scale part of our business offers rapid advancement potential. ADAPT team members enjoy performance-related recognition and perks, including:

- Competitive base salary
- Opportunities for professional growth and skill development
- Collaborative and supportive team environment
- Freedom, trust, and autonomy to make meaningful impact

Only applicants with full and permanent working rights in Australia will be considered.

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📌 Marketing Coordinator (New South Wales)
🏢 Adapt
📍 New South Wales