Job Description

Overall Role Purpose:

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The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

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This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

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Key Roles & Responsibilities:

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1. Marketing Planning & Calendar Management

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- Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
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- Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
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- Coordinate timelines, deliverables, and asset requirements across campaigns and launches
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- Support budget tracking and allocation across campaigns and activities
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2. Campaign Execution & Delivery

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- Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
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- Coordinate end-to-end campaign rollout across retail and e-commerce channels
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- Ensure all marketing materials adhere to brand guidelines and retailer specifications
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- Work with agencies and internal teams to deliver campaigns on time and to a high standard
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3. Retail & Trade Marketing Execution

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- Support the planning and execution of in-store activations, merchandising, and trade promotions
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- Align activities with retailer calendars, exclusives, and promotional windows
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- Coordinate POSM, sampling, and in-store visibility to maximize impact
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- Partner closely with Sales and Retail teams to ensure smooth in-store execution
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Digital & Consumer Engagement

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- Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
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- Coordinate content rollout based on global assets and local adaptation needs
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- Support CRM initiatives including database growth and retention campaigns
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- Monitor campaign performance and provide input for optimization
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5. Performance Tracking & Reporting

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- Track sales performance and campaign effectiveness against targets
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- Prepare regular reports covering sales updates, campaign results, and competitor activity
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- Provide inputs into forecasting and demand planning based on marketing activities
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- Maintain accurate tracking of marketing spend, POSM usage and stock and budgets
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6. Stakeholder Coordination

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- Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
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- Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
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- Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
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- Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)
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7. New Launches & Brand Support

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- Support the planning and execution of new product and brand launches across ANZ
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- Coordinate launch timelines, assets, and retailer requirements
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- Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation
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Key Qualifications & Requirements:

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- Bachelor's Degree in Marketing, Business, or related field
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- Minimum 1–3 years' experience in Marketing, Brand, or Trade Marketing roles
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- Experience in beauty, FMCG, or retail environment preferred
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- Familiarity with ANZ retail landscape is advantageous
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- Exposure to digital marketing and campaign execution preferred
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Skills & Competencies

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1. Planning & Organization

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- Strong ability to manage timelines, calendars, and multiple deliverables
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- Detail-oriented with structured planning and coordination skills
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2. Execution Excellence

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- Ability to deliver high-quality work with strong attention to detail
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- Capable of managing multiple campaigns simultaneously
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3. Commercial Awareness

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- Basic understanding of retail drivers, promotions, and sales performance
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- Ability to interpret data and support planning decisions
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4. Communication & Collaboration

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- Strong interpersonal and communication skills
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- Able to coordinate effectively across internal teams and external partners
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5. Adaptability & Agility

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- Comfortable working in a rapid-paced retail and omni-channel environment
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- Able to adjust plans and priorities as needed
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6. Proactive & Ownership Mindset

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- Takes initiative and ownership of responsibilities
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- Solutions-oriented with a willingness to learn and improve
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- Complimentary goods
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- Exposure to multiple brands
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- Diverse team
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📌 Assistant Brand Manager (New South Wales)
🏢 LUXASIA
📍 New South Wales