Job Description

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- Own always-on Digital Marketing & eCommerce activity across Web, CRM & Paid
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- Join this Premium Retail Product Brand | Warm and collaborative culture | 3 days in the office and 2 days from home
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- $120,000 + super | 14 month contract initially with view to perm role | Alexandria location
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Digital Marketing and eCommerce Manager

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Drive Growth. Optimise Performance. Deliver Results.

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We are looking for an experienced and commercially minded Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing, and digital performance across a premium consumer brand.

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This is an exciting opportunity for a hands-on digital marketer who thrives at the intersection of performance marketing, CRM, eCommerce, and customer experience. You'll play a pivotal role in driving qualified demand, optimising digital channels, and delivering measurable business outcomes.

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Working closely with internal stakeholders and specialist agency partners, you'll own the execution and performance of always-on digital activity across paid media, CRM, website experiences, and owned channels.

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About the Role

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Reporting to the Head of Marketing, you'll be responsible for developing and executing digital strategies that support both online and retail growth objectives. Your focus will be on:

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- Own customer lifecycle strategies across acquisition, onboarding, retention and re-engagement and Build segmentation and personalisation strategies to drive customer engagement and revenue.
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- Manage paid media strategy and budget allocation across key channels.
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- Own campaign landing pages and lead generation journeys.
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- Ensure all digital campaign assets are live and optimised prior to launch.
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- Collaborate with internal teams on content, SEO and conversion optimisation initiatives.
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- Drive website traffic and improve customer experience across digital touchpoints.
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- Lead owned-channel planning and content execution across social platforms.
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- Own digital performance reporting and attribution.Provide actionable insights to improve campaign performance and customer journey outcomes.
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About You

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You'll be a results-driven digital marketing professional with robust technical expertise and a proven track record delivering growth through digital channels.

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Ideally, you'll bring:

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- 5+ years' experience in digital marketing, performance marketing, eCom or CRM management.
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- Strong experience managing paid media campaigns and agency relationships.
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- Proven success with email marketing, automation and lifecycle programs.
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- Experience with eCommerce platforms and digital analytics.
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- Strong understanding of customer acquisition, conversion and retention strategies.
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- Excellent project management and stakeholder engagement skills.
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- A data-driven mindset combined with commercial acumen and creativity.
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What's in it for you?

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- Opportunity to own and shape the digital marketing agenda.
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- Exposure across CRM, performance marketing, eCommerce and customer experience.
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- Collaborative and supportive culture with strong leadership.
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- Join a recognised premium consumer brand during an exciting growth phase.
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- Competitive salary and career development opportunities.
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- $120,000 base + super
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- 14 month contract initially with the view for permanency for the right person
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📌 Digital Marketing and eCommerce Manager (New South Wales)
🏢 Agrifutures
📍 New South Wales