Job Description

Join the thriving team at Salter Brothers Hospitality as our Digital Marketing Manager.

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This role is responsible for executing and optimising digital marketing performance across the Salter Brothers Hospitality portfolio of brands, hotels and tourism assets. Combining strategic planning with hands-on channel management, you will drive qualified demand, direct revenue, guest engagement and brand visibility through data-driven digital marketing initiatives. Based within our Central Services team, this is an exciting chance to contribute to one of Australia's leading hospitality and tourism portfolios

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The role and key duties;

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- Execute digital marketing strategies that drive brand awareness, guest engagement and revenue growth across the Salter Brothers Hospitality portfolio.
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- Plan, launch and optimise paid media campaigns across Google, Meta, TikTok, Pinterest, metasearch and affiliate channels.
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- Monitor campaign performance, analytics and reporting to deliver measurable business outcomes and return on investment.
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- Develop audience segmentation, CRM strategies and automated customer journeys to enhance the guest lifecycle.
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- Build, test and optimise EDM campaigns to drive acquisition, engagement and retention.
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- Manage and maintain website content,



landing pages and digital assets across the portfolio.
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- Coordinate SEO, GEO and content optimisation initiatives to improve visibility, traffic and conversion.
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- Collaborate with internal stakeholders, creative teams and agency partners to deliver best-in-class digital experiences.
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- Manage campaign operations, budgets, project delivery and performance reporting.
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- Identify emerging trends, technologies and opportunities to continuously improve digital marketing performance.
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Essential criteria required to be considered;

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- Minimum 2 years' experience in a Digital Marketing, E-commerce or similar role.
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- Hands-on experience with Google Ads, Meta, SEO/SEM, Google Analytics and CRM platforms.
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- Experience developing and executing paid media, email marketing and customer journey campaigns.
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- Strong analytical skills with the ability to translate data into actionable insights.
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- Excellent communication and stakeholder management skills.
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- Strong organisational and project management capabilities with the ability to manage multiple priorities.
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- Experience managing website content through a CMS.
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- Hospitality, tourism or travel industry experience will be highly regarded.
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📌 Digital Marketing Manager (Queensland)
🏢 Salter Brothers Hospitality
📍 Queensland