About the role

As our Victorian Sales Representative, you'll be the face of Holgate across Melbourne and regional Victoria. Your focus will be on growing our presence, strengthening relationships with existing customers, identifying new opportunities, and ensuring more people discover and enjoy Holgate beer. No two days are the same.

You'll spend your time visiting venues and bottle shops, presenting our range, organising tastings and events, and working closely with our passionate team to grow the Holgate brand.

Key responsibilities
Building and maintaining robust relationships with on-premise and off-premise customers
Identifying and securing current business opportunities across your territory
Planning and delivering beer tastings, events and promotional activities
Managing your sales territory efficiently and achieving sales targets
Representing Holgate with professionalism, enthusiasm and authenticity
Educating customers about our beers, brewing history and independent story
Providing regular reporting and market feedback to the team

About you
At least 2 years' experience in a sales role (beverage or hospitality industry experience highly regarded)
Excellent communication and relationship-building skills




A self-motivated approach and the ability to work independently
Strong organisational and time management skills
Experience planning tastings, events or promotional activities
Confidence using Excel, Google Workspace and sales reporting tools
A current driver's licence and Responsible Service of Alcohol (RSA) certification
A genuine passion for craft beer and sharing that passion with others

About us

Holgate, our brewery and brewpub in the beautiful village of Woodend, just an hour from Melbourne in the Macedon Ranges, continues to champion quality, creativity and authenticity in every beer we produce. Our beers are made to be shared, and so is our passion for them. At Holgate, we're more than just a brewery—we're a close-knit team passionate about making exceptional beer and creating memorable experiences.

Advantages
Competitive salary plus an attractive commission component to help you share in the success you achieve
Car allowance
Laptop and mobile phone
A welcoming, supportive and passionate team culture
The opportunity to represent one of Australia's most respected independent craft breweries
Opportunities for professional growth within Australia's thriving craft beer industry

📌 Sales Representative Melbourne
🏢 Holgate Brewhouse
📍 Melbourne