About the role

Your role is to help turn website direction into execution. You will work across website pages, landing pages, SEO, analytics, EDM/CRM, lead generation, conversion, digital campaigns and new product launches. The key outcome is simple: Get digital marketing work built, live, checked and continuously improved.

Key responsibilities
Build, update and maintain website pages through the CMS
Create and update product Series Pages and campaign Landing Pages
Upload and manage copy, images, videos, floorplans and digital assets
Maintain page structure, navigation and internal linking
Conduct desktop and mobile QA, checking forms, CTAs, links and other website functionality
Support ongoing website UX and conversion improvements
Implement on-page SEO, maintain page titles, metadata, headings and internal links
Work with Google Search Console and support SEO and AI-search / GEO implementation
Work with GA4 and website analytics to support conversion and campaign tracking
Monitor website and landing-page performance and help identify customer drop-off and conversion prospects
Assist with EDM campaigns and automated customer journeys
Support website-to-CRM lead flows and maintain campaign and source tracking




Support current caravan product and Series launches and build campaign landing experiences
Coordinate digital requirements with Marketing, Product and external agencies
Complete launch QA before campaigns go live and ensure website content and advertising activity are aligned

About you
Have robust English written and verbal communication skills
Get work finished and live
Are organised and detail-oriented
Can manage multiple tasks and deadlines
Are comfortable solving problems independently
Are willing to learn new digital and AI tools
Understand that a website should contribute to leads and sales, not simply look good
Can work effectively with Marketing, Product, Sales and external agencies
Experience with WordPress or another CMS, website content management, landing page creation, on-page SEO, Google Analytics 4, Google Search Console, EDM/CRM platforms, conversion tracking, Canva or Adobe Creative Suite, basic HTML/CSS, or AI marketing and productivity tools

About us

Fantasy Caravan is a growing Australian caravan brand with a national sales and showroom network. As the product range and digital marketing activity continue to expand, we are strengthening our internal marketing team.

📌 Website & Digital Marketing Assistant Pakenham (Australia)
🏢 Fantasy Caravan
📍 Australia