Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK marketsMonitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changesBuild and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trendsUse Branch attribution data to calculate true cost-per-acquisition across channelsCoordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targetsConduct creative performance analysis to identify effective ad formats, messages, and hooksManage campaign change logs and track performance impactExecute A/B tests on audiences, creatives, bidding strategies, and landing experiencesUse AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflowsSupport geo-level performance analysis across Australian states and UK citiesPull and cross-reference data from ad platforms, Branch, and the marketing databaseProactively flag data discrepancies and attribution gapsWork directly with the Head of Acquisition MarketingRequirements2-3 years experience in performance/acquisition marketing, paid social, or growth rolesHands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager,



Apple Search AdsStrong analytical skills and comfort working with data in spreadsheets or BI toolsUnderstanding of mobile attribution (Branch, Adjust, AppsFlyer, or similar) and differences between platform-reported numbers and MMP dataExperience with CPA/ROAS optimisationFamiliarity with A/B testing methodology and statistical thinkingComfort with AI tools such as ChatGPT, Claude, Copilot, or similarStrong attention to detailClear written communication and ability to summarise performance for non-marketersExperience working with external agencies or media partnersExposure to app-install campaigns and mobile growth is a strong plusCore CompetenciesDemonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a robust focus on data analysis, performance reporting, and collaboration with external agencies.
Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.Highest-signal resume keywordsPaid Acquisition Campaign ManagementMeta Ads ManagerGoogle AdsMobile Attribution (Branch, Adjust, AppsFlyer)A/B Testing MethodologyATS Optimization KeywordsHard SkillsCampaign Performance AnalysisCPA/ROAS OptimizationData Analysis in SpreadsheetsAutomated ReportingCreative Performance AnalysisSoft SkillsStrong Attention to DetailClear Written CommunicationIndustry KeywordsPerformance MarketingGrowth MarketingApp-Install CampaignsMobile GrowthTools & TechnologiesTikTok Ads ManagerApple Search AdsAI Tools (ChatGPT, Claude, Copilot)
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📌 Acquisition Marketing Specialist (Sydney)
🏢 Jobtailor
📍 Sydney