Lead marketing across two retail destinations in a growing portfolioBased at Waurn Ponds Shopping Centre with regular involvement at Showgrounds VillageJoin CBRE's Retail Property Management business supporting IFM InvestorsGeelong | Land of the Wadawurrung peopleDevelop and execute annual marketing plans, campaigns and promotional activitiesCoordinate events, centre activations, digital marketing, social media and communicationsBuild solid relationships with retailers, community groups, suppliers, agencies and local stakeholdersManage Curate and manage marketing budgets, reporting and campaign performance analysisReview and approve marketing collateral, creative content, media activity and promotional initiativesAnalyse trade area trends, customer metrics and centre performance to inform marketing decisionsSupport community-focused programs that strengthen each centre's local connectionCollaborate with National Marketing, Centre Management and Asset Management teams on broader asset initiatives and development projectsAt least 3 years' marketing experience, ideally within retail, shopping centres, property, destination marketing or a related environmentStrong capability across events, campaigns,



stakeholder engagement and project coordinationExperience curating and managing marketing budgets, reporting and multiple priorities simultaneouslyConfidence working across digital, social media, events and traditional marketing channelsStrong analytical skills and the ability to understand trade areas, customer demographics and performance metricsA practical, collaborative approach with a strong work ethic and willingness to get involved at every levelRetail or shopping centre marketing experience will be highly regardedOwnership of marketing across two established retail assetsA broad role spanning strategy, retailer engagement, community marketing and eventsCreative freedom to bring ideas to life while being supported by a national marketing structureExposure to a growing portfolio, with additional shopping centres expected to join over timeOpportunities to contribute to development initiatives and evolving asset strategiesCareer development within one of the world's largest real estate services organisations
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📌 Marketing Manager | Waurn Ponds Shopping Centre & Showgrounds Village (Geelong)
🏢 Base Career
📍 Geelong