$80,000 base annual salary + FMCV + super + bonus
$80,000 Base Salary + Superannuation | Performance Bonus | Fully Maintained Company Vehicle + Fuel Card
Foodservice Sales | VIC & TAS | Career Progression into Key Accounts & Distributor Management
WHO WE ARE
Ever had a seriously good dim sim or crispy spring roll at a pub, club or restaurant?
Chances are, it wasHakka.
For over 40 years,Hakkahas been a leader in Australia's Asian food category.
Fromspring rolls and dim sims to dumplings and Asian ready-to-serve favourites, our brands — includingHakka, Vinaco and Chung Yuen— are trusted across foodservice, retail and commercial channels nationwide.
We're an established business with ambitious plans for growth, and we're looking for great people to grow with us.
THE PROSPECT
Are you a foodservice sales professional ready for yournext career challenge?
We're looking for an energetic and commercially drivenArea Sales Representative – VIC & TASto grow our foodservice presence and get more Hakka products into kitchens, menus and onto plates.
Reporting to theFoodservice Sales Manager, you'll take ownership of your territory — developing strong relationships with end users, opening current accounts and building your exposure to distributor and broader account management.
This is an ideal opportunity for someone with solid end-user sales experience who is ready tostep up, broaden their network and progress toward key account and distributor management.
WHAT YOU'LL DO
You'll be responsible for growing sales and building the Hakka presence across your territory, including:




Build and strengthen relationshipswith foodservice end users across HORECA, pubs, clubs, caterers, universities, hospitals and other commercial channels
Develop productive relationships withfoodservice distributors and their sales teams
Identify, prospect andwin new businesswhile growing existing customer accounts
Build and manage a strong sales pipeline across your territory
Conductproduct tastings, demonstrations, trade shows and menu presentations
Educate customers onproduct preparation, applications and key selling points
Identify menu opportunities and demonstrate how Hakka products can add value to customers' businesses
Work collaboratively with the broader sales team to deliver territory and business growth targets
ABOUT YOU
You're a self-driven sales professional who enjoys being in front of customers, understands foodservice and knows how to turn opportunities into sales.
Ideally, you'll bring:
2+ years' experience in foodservice sales
Experience working directly with foodservice end users
A strong desire to progress intobroader account, distributor and key account management
Confidence prospecting, negotiating andclosing new business
Strong relationship-building and communication skills
A highly organised,



disciplined and proactive approach to territory management
Confidencepresenting, preparing and cooking productsfor customers
Comfort handling, preparing and presentingpork and beef products
Avalid VIC driver's licenceand willingness to travel throughout your territory
Most importantly, you'll have the energy and commercial mindset toown your territory like it's your own business.
WHAT YOU'LL GET
Joining Hakka means joining an established Australian food business with recognised brands, great products and genuine opportunities to grow.
You'll receive:
$80,000 base salary + superannuation
Performance-based bonus
Fully maintained company vehicle + fuel card
Explicit career pathway into key account and distributor management
Genuine ownership and autonomy across your territory
Career opportunities within an established and growing business
Ongoingtraining, development and sales support
Generous staff discounts across our product range
The opportunity to represent products customers already know and love
The successful candidate will be required to complete a background police check and driving history check as part of the recruitment process.
Your application will include the following questions:
What is your current right to work status in Australia?
How much notice do you require to commence a new role?
How many years of experience do you have in Food Service?
How many years of experience do you have in Field Sales?
Are you comfortable handling pork and beef for product demonstrations?
#J-*****-Ljbffr

📌 Area Sales Representative (Vic/Tas) (Melbourne)
🏢 Hakka
📍 Melbourne