Who We Are
PBR is the world's premier bull riding organization.
More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, and Canada.
In ****, PBR launched the nationally televised PBR Teams league—eight teams of the world's best bull riders competing for a current championship expanding to 10 teams in ****—as well as the PBR Challenger Series with more than 60 annual events nationwide.
The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports.
PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization.
Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Role Summary
This position is responsible for leading, executing communications and promotional strategies across Australia and New Zealand to support the UFC business, its athletes and events.
The role will also assist in furthering the business interests and growth of UFC across the region, working with current and/or exploring new partnerships that are endemic to UFC's local operations and its success.
Working across business units, they will identify and develop projects to achieve enhanced business outcomes specific to the ANZ market.
Key Responsibilities and Accountabilities
Develop and maintain strong relationships with Australian and New Zealand media outlets
Develop and maintain strong relationships with Australian and New Zealand athletes and their teams
Manage collaboration between local social media and marketing efforts as it relates to promotional campaigns for events, athletes and any other related activity
Manage delivery and contractual obligations of host city UFC event partnerships
Assist in managing delivery and contractual obligations across TKO's Australian event partnerships
Assist SVP in acquisition of new host city event partnerships
Have an 'always on' approach to pitching UFC stories to Australian and New Zealand press
Facilitate and maximize incoming media requests and inquiries
Work with UFC broadcast and strategic partners to maximize editorial opportunities
Create profiling opportunities for UFC athletes and executives in and outside of sports categories
Identify and plan ongoing PR and content opportunities for UFC social media and partners
Drive publicity for UFC events, encouraging PPV purchase, broadcast tune-in and/or event ticket purchase
Support publicity for Australian TKO events and talent including WWE, PBR and Zuffa Boxing
Develop and disseminate relevant communications materials
Maintain Australian and New Zealand media database
Lead PR event operations for related promotional events and local initiatives
Assist Sponsorship team with new and existing partner PR/ Comms including press releases, athlete opportunities, media calls and partner initiatives
Provide input towards local marketing strategy and tactics
Proactively engage and collaborate with UFC broadcast partners to support their UFC offering, content creation and viewership
Work with UFC digital team to ensure localization of au.UFC.com & UFC.co.nz
Support subscription growth to UFC Fight Pass, enhancing its local offering and promotion
Maintain and develop relationships with key local stakeholders (ie. Broadcasters, Government, Sponsors)



and work to deliver specific projects.
Identify and grow marketing / cross promotional partnerships with local athletes, influencers, clubs and/or organisations
Effective issues and crisis management
Support local CSR initiatives
Such other responsibilities as may be advised, as required
Qualifications and Experience Required
Bachelor's degree in Communications, Marketing or related field, or equivalent work experience
Minimum of 8 years' related industry experience, in communications and/or business development
General knowledge of principles of effective communication and mass media, publicity, advertising, community relations and organization structure as they relate to sports and entertainment
Extensive contacts throughout the Australia and New Zealand sports and mass media markets
Ability to work proactively, both independently and within various teams
Ability to travel domestically and internationally - approximately 30%
Highly motivated, passionate, committed, energetic
Able to work under pressure, solve problems and work with discretion when dealing with confidential information
Ability to cultivate and establish effective relationships with all levels of internal and external stakeholders
Excellent time management and communication skills
Strategic thinker and creative problem solver
Proven ability to focus on delivering results and achieving targets
TKO EEO Statement
TKO EEO Statement: TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy.
For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization.
Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
About WWE
WWE is an integrated media organization and the recognized global leader in sports entertainment.
The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms.
WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix.
In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video‐on‐demand library.




Netflix is the exclusive home for WWE programming around the world, other than select international markets.
WWE is part of TKO Group Holdings (NYSE: TKO).
Additional information on WWE can be found at wwe.com and corporate.wwe.com.
About UFC
UFC is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers.
The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries.
UFC's athlete roster features the world's best MMA athletes representing more than 80 countries.
The organization's digital offerings include UFC FIGHT PASS, one of the world's leading streaming services for combat sports.
UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management.
It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A;, as well as UFC, WWE, and PBR.
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
About PBR
PBR is the world's premier bull riding organization.
More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, and Canada.
In ****, PBR launched the nationally televised PBR Teams league—eight teams of the world's best bull riders competing for a new championship expanding to 10 teams in ****—as well as the PBR Challenger Series with more than 60 annual events nationwide.
The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports.
PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.
About On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture.
On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup ****, Super Bowl, NCAA Final Four, and more.
An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina **** and Los Angeles **** Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences.
On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
About Zuffa Boxing
Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (TKO) (NYSE: TKO) and Sela, the entertainment conglomerate.
TKO serves as managing partner, providing day-day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan.
The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport's rightful place in the forefront of the global sports ecosystem.
For more information, follow @Zuffa_Boxing on X; and @ZuffaBoxing on Snapchat, Instagram, Threads, and TikTok.
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📌 Director, Communications And Business Development (Sydney)
🏢 World Wrestling Entertainment
📍 Sydney