Can you build a social strategy, then pick up your phone and actually make the content?
We're looking for a Social & Content Lead to take ownership of social for an established Australian consumer brand with a huge existing customer base and turn it into a social presence people genuinely want to follow.
This isn't a role where you'll spend your days briefing agencies or managing a content calendar.
You'll set the social strategy, shape the brand's voice and decide what we should be talking about, but you'll also be hands-on enough to spot an opportunity in the morning, shoot and edit something, and have it live while people still care.
What you'll do
Own and evolve the organic social strategy across key platforms
Develop the brand's social voice, content pillars and channel approach
Create social-first content from idea through to execution
Shoot, edit and publish short-form video
Spot trends, conversations and cultural moments the brand can genuinely play in
Build repeatable formats and series that grow an engaged audience
Use performance data to understand what's working and continually improve it
Work closely with performance marketing and the wider creative team
Direct and collaborate with in-house production when an idea needs more firepower
Ultimately, create social that gets attention and contributes to the growth of the business
Who we're looking for
Your current title could be Social Media Manager,



Social Media Producer, Social Strategist, Content Manager or something completely different.
What matters is that you can show us you've actually made great social content.
You might be working for a consumer brand, in entertainment, sports or media, at an agency, or even have built an audience of your own.
You'll probably be someone who:
Understands what makes people stop scrolling
Can think strategically without disappearing into PowerPoint
Is genuinely hands-on with content creation
Understands different social platforms and what works on each
Is culturally switched-on and naturally spots content opportunities
Can be funny without a brand trying painfully hard to be funny
Understands that excellent social should ultimately do something for the business
Wants the freedom to move quickly and make genuinely good work
Why this one is different
You're not starting from zero.
There's already a substantial customer base, an existing social audience, an in-house production capability and a performance marketing team.
What's missing is someone who can bring it all together and give the brand a social identity people actually care about.
You'll have genuine creative freedom, direct access to decision-makers and the opportunity to make a very established Australian brand significantly more culturally relevant.
#J-*****-Ljbffr

📌 Social & Content Lead (Sydney)
🏢 Hello Search
📍 Sydney