Overall Role Purpose:
The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand.
The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.
This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.
Key Roles & Responsibilities:
1. Marketing Planning & Calendar Management
Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
Coordinate timelines, deliverables, and asset requirements across campaigns and launches
Support budget tracking and allocation across campaigns and activities
2. Campaign Execution & Delivery
Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
Coordinate end-to-end campaign rollout across retail and e-commerce channels
Ensure all marketing materials adhere to brand guidelines and retailer specifications
Work with agencies and internal teams to deliver campaigns on time and to a high standard
3. Retail & Trade Marketing Execution
Support the planning and execution of in-store activations, merchandising, and trade promotions
Align activities with retailer calendars, exclusives, and promotional windows
Coordinate POSM, sampling, and in-store visibility to maximize impact




Partner closely with Sales and Retail teams to ensure smooth in-store execution
Digital & Consumer Engagement
Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
Coordinate content rollout based on global assets and local adaptation needs
Support CRM initiatives including database growth and retention campaigns
Monitor campaign performance and provide input for optimization
5. Performance Tracking & Reporting
Track sales performance and campaign effectiveness against targets
Prepare regular reports covering sales updates, campaign results, and competitor activity
Provide inputs into forecasting and demand planning based on marketing activities
Maintain accurate tracking of marketing spend, POSM usage and stock and budgets
6. Stakeholder Coordination
Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)
7. New Launches & Brand Support




Support the planning and execution of new product and brand launches across ANZ
Coordinate launch timelines, assets, and retailer requirements
Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation
Key Qualifications & Requirements:
Bachelor's Degree in Marketing, Business, or related field
Minimum 1–3 years' experience in Marketing, Brand, or Trade Marketing roles
Experience in beauty, FMCG, or retail environment preferred
Familiarity with ANZ retail landscape is advantageous
Exposure to digital marketing and campaign execution preferred
Skills & Competencies
1. Planning & Organization
Robust ability to manage timelines, calendars, and multiple deliverables
Detail-oriented with structured planning and coordination skills
2. Execution Excellence
Ability to deliver high-quality work with strong attention to detail
Capable of managing multiple campaigns simultaneously
3. Commercial Awareness
Basic understanding of retail drivers, promotions, and sales performance
Ability to interpret data and support planning decisions
4. Communication & Collaboration
Strong interpersonal and communication skills
Able to coordinate effectively across internal teams and external partners
5. Adaptability & Agility
Comfortable working in a fast-paced retail and omni-channel environment
Able to adjust plans and priorities as needed
6. Proactive & Ownership Mindset
Takes initiative and ownership of responsibilities
Solutions-oriented with a willingness to learn and improve
Complimentary goods
Exposure to multiple brands
Diverse team
#J-*****-Ljbffr

📌 Assistant Brand Manager (Sydney)
🏢 LUXASIA
📍 Sydney