Job Description
n
Location 795 Nepean Hwy,Brighton East, VIC, ****,Australia
n
n
Contact information
n
n
Contact Name Daniel.O
n
Contact Phone *********
n
Contact Email
n
n
Dealer Principal – Brighton BMW
n
n
Lead one of Melbourne's premier BMW dealerships
n
Represent an iconic global luxury automotive brand
n
Join Australia's largest prestige and luxury automotive retail group
n
Enjoy autonomy with the support of an ASX-listed organisation
n
Attractive executive remuneration package and benefits
n
n
The opportunity
n
Autosports Group is seeking an accomplished and commercially focused Dealer Principal to lead Brighton BMW.
n
BMW is one of the world's most recognised premium automotive brands, renowned for performance, innovation, design and exceptional customer experiences. This is an outstanding opportunity to lead a high-profile dealership representing an iconic brand in one of Melbourne's most prestigious automotive markets.
n
Brighton BMW operates within a strong Primary Market Area, covering Brighton and Melbourne's surrounding bayside suburbs. The area has an established customer base, strong demand for premium vehicles and significant opportunities across recent and pre-owned vehicle sales, aftersales and customer retention.
n
As a key member of Autosports Group's senior management team, the Dealer Principal will have overall responsibility for the dealership's performance, culture and strategic direction. You will operate with a high level of autonomy while benefiting from the resources, expertise and support of Australia's largest prestige and luxury automotive retail group.
n
Key responsibilities
n
n
Lead the dealership's day-to-day operations across sales, service,



parts and support functions
n
Develop and implement strategies to grow market share and maximise the potential of the Brighton BMW PMA
n
Achieve and exceed financial, operational, customer experience and manufacturer targets
n
Establish a clear direction and vision for the dealership
n
Build, coach and retain an engaged, capable and high-performing leadership team
n
Foster a customer-first culture aligned with BMW and Autosports Group standards
n
Maintain a strong and productive relationship with BMW Australia
n
Identify opportunities to improve profitability, operational efficiency and customer retention
n
Ensure compliance with all manufacturer, company, legal and regulatory requirements
n
Create and maintain a positive, inclusive and safe workplace for employees and customers
n
Work collaboratively across the broader Autosports Group dealership network
n
n
About you
n
You will be an experienced automotive leader with a strong record of success in the Australian prestige or luxury vehicle market.
n
To be considered, you will demonstrate:
n
n
Proven success as a Dealer Principal, General Manager, or in a comparable senior automotive leadership role
n
Experience managing dealership performance across key operational areas
n
A strong understanding of commercial and financial management,



including budgets, forecasting and profit drivers
n
The ability to develop and deliver strategies that grow market share within a defined PMA
n
Exceptional leadership, coaching and people management capabilities
n
A track record of building high-performing teams and accountable workplace cultures
n
The ability to establish productive and mutually respectful relationships with OEM brand partners
n
A strong focus on customer experience and long-term customer retention
n
Sound knowledge of governance, compliance and workplace health and safety requirements
n
The passion, drive and resilience required to deliver results above benchmark
n
n
About Autosports Group
n
Autosports Group is an ASX-listed automotive retail group representing many of the world's leading prestige and luxury brands. We employ more than 3,000 people across over 95 dealerships in Australia and New Zealand
n
Established in **** with the opening of Audi Autosports in Sydney, the Group has grown to represent brands including Audi, Aston Martin, Bentley, BMW, Ducati, Jaguar, Land Rover, Lamborghini, McLaren, Mercedes-Benz, MINI, Rolls-Royce, Subaru, Volkswagen and Volvo.
n
Our purpose is to drive endless possibilities for our customers, employees, shareholders and brand partners. Our values are Strive for Excellence, Care, The Village and Leading Change.
n
We welcome applicants of all genders, backgrounds and circumstances and are committed to building a workforce that reflects the diversity of our customers and communities.
n
Applicants must hold Australian permanent residency, citizenship or a valid Australian work visa.

📌 Dealer Principal (Victoria)
🏢 Autosports Group
📍 Victoria