Retail/eComm Client
West of MELB CBD
$80k-$90k
We are thrilled to be working with a household name in baby and toddler products! Based in Melbourne's inner-west, this growing company now seeks aDigital Executive will have 2-3 years experiencein paid and performance media, be able to plan, coordinate, and execute the digital marketingand DTC eComm activities.
You are familiar with using Shopify, and are a wordsmith when it comes to writing copy for eDMs. Daily tasks will includecoordinating paid media activity, email marketing, website operations, digital reporting, agency management, trade marketing support, and brand activation initiatives to drive customer engagement, online sales, and brand growth.
Working closely with key internal and external stakeholders(agency partners), the successful Digital Executivewill ensure digital and eCommerce initiatives are deliveredeffectively and consistently across all customer touch-points.
The Opportunity:
Support the Brand Activation Manager inevaluatingdigital campaign effectiveness
Act as the primary day-to-day contact for external agency partners
Coordinate campaign briefs, creative requirements, timelines, and deliverables
Support paid media activity across Meta & Google
Monitor campaign performance including ROAS, CPA, CTR, conversion rates, and other key metrics
Coordinate asset approvals and ensure campaigns are executed in line with brand and commercial objectives




Attend agency meetings, document actions, and follow up on deliverables
Support budget tracking and campaign optimisationdiscussions
Manage the email marketing calendar across consumer and trade audiences
Coordinate the creation, testing, scheduling, and deployment of eDM campaigns
Maintain audience segmentation and customer databases
Support the implementation and optimisation of automated email journeys
Assist with SMS marketing campaigns
Monitor campaign performance and prepare reporting insights and recommendations
You:
Live in Melbourne and have full working rights
Sponsorship is not available for this role
Have at least 2-3 years experience in digital marketing, eCommerce, or a marketing coordinator role
Experience managing or coordinating paid media campaigns across Meta, Google, or similar platforms
Experience using email marketing platforms such as Klaviyo, Mailchimp, or similar systems
Understanding of digital marketing metrics including ROAS, CTR, conversion rate, CPA, and email performance metrics
A solid organisational skills with the ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills
Strong attention to detail and administrative capability
Ability to analyse marketing performance data and prepare reports
Proficiency in Microsoft Office suite
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📌 Melb Digital Exec. (Baby Products) $80K-$90K (Melbourne)
🏢 Agency Iceberg
📍 Melbourne