Passionate, innovative and able to think outside the box? You could be just who we're looking for
Driven by values
Our people are inspired by working for an organisation with a strong purpose, where they can make a positive difference to the lives of our members.
Building a career with CareSuper means you can expect to work in a diverse and welcoming culture that empowers our people to be the best they can be.
Thank you for your interest in joining our team! We recruit all around Australia and are committed to accessibility, providing reasonable accommodations to all participating in the application and interview process, and while performing their role. If you have any specific requests to help your application, please contact us and one of our People and Culture team will be in touch.
Lifecycle Marketing Specialist
Not Specific
Permanent / Full Time
31/8/2026
Hybrid working environment
5 weeks annual leave
15% Superannuation
About us
At CareSuper, we believe we're Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we're passionate about helping our members retire with confidence. We're growing fast and looking for our next superhero to join us on this exciting journey.
About the role
As our new Lifecycle Marketing Specialist, you'll design and deliver intelligent lifecycle marketing activity that engages members at the right time, with the right message, based on their behaviour, lifecycle stage and key decision moments. Reporting to the Lifecycle Marketing Lead, you'll work as part of a cross‐functional squad to create personalised, always‐on journeys that improve member engagement, reduce decision friction and support better long‐term member outcomes.
You will:
Design, deliver,



test and optimise lifecycle campaigns and always‐on journeys across key member stages and decision points.
Develop personalised, contextually relevant messaging aligned to member journeys, key decision moments and next‐best‐action principles.
Apply behavioural science principles, such as loss aversion, default bias and social proof, to create effective nudges that prompt action and reduce decision friction.
Develop and manage message and creative variations to support A/B and multivariate testing across lifecycle campaigns and journeys.
Use behavioural, engagement and performance data to monitor campaign outcomes and identify opportunities to improve activation, engagement and member value.
Collaborate with creative, digital, CX, product and insights teams to deliver cohesive member experiences across lifecycle touchpoints.
What we're looking for
We're looking for a curious, insight‐driven marketer who understands how to use data, behavioural insight and personalised communications to influence member action.
You'll thrive in this role if you have:
Experience designing and delivering lifecycle, CRM or journey‐based campaigns across multiple channels.
A strong understanding of personalised messaging, next‐best‐action principles and test‐and‐learn approaches.
The ability to apply behavioural science techniques to campaign design, including nudges, prompts and decision‐friction reduction.
Strong analytical capability, with confidence interpreting engagement,



conversion and behavioural data to optimise campaign performance.
Experience with campaign decisioning principles, including timing, frequency, channel prioritisation and suppression logic.
Relevant tertiary qualifications in marketing, digital, business or a related discipline, or equivalent experience. Experience with marketing automation, CRM or decisioning systems will be highly regarded.
Why CareSuper?
We're not just another super fund. We're values‐driven organisation that puts people first—our members and our team.
Here's what you can look forward to:
Hybrid and flexible work setting
3% Superannuation Guarantee (SG) above SG minimum
Additional matching of your salary sacrifice to Superannuation of up up 3% depending on your role
5 weeks of annual leave
18 weeks of parental leave for all eligible employees
Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
Professional Development
Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services
What happens next?
Need support during the application or interview process? We're here to help. Just reach out to your talent partner and let us know how we can make the process work for you.
We're committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.
At CareSuper, we know that diverse perspectives make us stronger. We're proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.
All the perks of working for one of Australia's rising super funds.
Our members are unique, and so are we. Here's how we support you to be you at work.
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📌 Lifecycle Marketing Specialist (Rockhampton)
🏢 Care Super
📍 Rockhampton