Job Description
National Category Manager – 12V Electrical
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National Category Manager – 12V Electrical
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4WD Supacentre | Home of Adventure KingsBrendale QLD
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Own the Category. Drive the Growth. Shape the Future of 12V.
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12V Electrical is one of the fastest-growing categories within 4WD Supacentre, and we're looking for a commercially driven National Category Manager to take it to the next level.
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Reporting directly to the Chief Revenue Officer, you'll take ownership of the category's growth, profitability and long-term strategy - Responsible for everything from sales and pricing to new product development, marketing, training, merchandising and product lifecycle planning.
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You'll constantly be asking one question:
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"What could this category be?"
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The Opportunity
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This is more than a traditional Category Manager role. You'll be at the steering wheel of our 12V Electrical category, developing and executing strategies that increase sales, gross profit and market share.
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You'll work closely with our CRO, Product, Retail, Marketing and Content teams to identify new opportunities, improve our existing range and build a clear 2–3 year vision for the category.
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What You'll Own
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Develop and execute the national 12V Electrical category strategy.
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Drive category growth, sales volume, gross profit and profitability against agreed objectives.
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Build rolling 12-month category and sales plans to support stock and supply requirements.
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Maintain a 2–3 year strategic roadmap covering product lifecycle, technology, innovation and category improvements.
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Identify recent products, technologies and opportunities to grow market share.
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Partner with the Product team on new product development and range evolution.
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Own the successful go‐to‐market execution of new 12V Electrical product launches.
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Develop sales plans and execution strategies aligned with stock and commercial objectives.
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Provide quarterly forecasts covering sales quantity, GP and strategic product performance, refreshed monthly.
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Analyse and benchmark category performance across stores, online and other sales channels.
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Work with Marketing and Content to influence pricing, promotions, campaigns and category messaging.
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Influence merchandising and product positioning across stores and online.
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Develop company‐wide 12V product training and education, including training modules, resources and hosted sessions.
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Project‐manage cross‐functional sales initiatives and influence stock positioning to achieve category objectives.
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Establish clear FY objectives and a three‐year vision for the category.
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About You
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We're looking for someone who combines strong commercial capability with genuine 12V Electrical product knowledge.
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You will ideally bring:
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Strong experience in category management, product management, commercial management and sales leadership.
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Demonstrated extensive knowledge of 12V Electrical products and systems.
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A proven ability to grow a product category and deliver against sales, volume and gross profit targets.
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Strong understanding of category planning,



forecasting and product lifecycle management.
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Experience identifying new products and market opportunities.
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Strong commercial and analytical capability.
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Experience successfully launching new products to market.
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The ability to translate technical product knowledge into effective sales and training strategies.
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Strong cross‐functional stakeholder management across Product, Retail, Marketing, Content and Supply.
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Experience within 4WD, automotive accessories, camping, outdoor, electrical or related industries would be highly regarded.
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A growth mindset with the ability to challenge what's currently possible and turn strategy into execution.
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The package:
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This is a senior role and with tremendous growth opportunity comes significant earning potential for the right person.
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The bonus is paid monthly and linked directly to category performance.
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Why 4WD Supacentre?
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This is an opportunity to take genuine national ownership of one of our most important growth categories.
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You'll have the ability to influence the complete category journey — from what products we develop and how we position them, through to how we sell, market, merchandise and educate our teams about them.
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If you know 12V, understand what drives commercial performance and can see opportunities others don't, we want to hear from you.
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Company Overview
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4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers. We are a family‐operated business that specialises in outdoor recreation and lifestyle products. Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.

📌 National Category Manager - 12V Electrical (Queensland)
🏢 Rgit Australia
📍 Queensland